Glossary: scaling social without headcount
Plain definitions of the terms used across these guides.
in one network
from your videos
go live
Managed content network
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @brand.daily or @brand.clips, that post the brand's existing videos many times a day from real iPhones. A provider such as TIDE builds the pages, schedules every post, watches every account and replaces any page that gets banned. Organic reach grows with the number of pages instead of headcount or ad spend.
Content page
An official sub-page of a brand, such as @brand.clips, that posts the brand's videos and links back to the main page and store.
Account warm-up
The first days of a new page, where it behaves like a normal user before posting at full volume.
Owned reach
Audience you reach through pages you control, as opposed to rented reach bought through ads.
CAC
Customer acquisition cost: what it costs, on average, to win one new customer.
Creative fatigue
When an ad or video stops performing because the same people have seen it too often.
Real-device posting
Posting from physical phones rather than emulators or browser bots, so each page looks and behaves like a real user.
Distribution
Getting content in front of people. Most brands have more content than distribution.
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