How to get people to notice bundles for a new athleisure brand?
New brands struggle to sell bundles because no one knows the products well enough to want more than one. You cannot just list a bundle on your site and expect it to sell. You need to show people how the items work together. A managed content network shows off your bundles in action, driving awareness and interest in your value propositions.
in one network
from your videos
go live
Athleisure brand, launch stage: bundles and offers get ignored.
Why bundles get ignored at launch
When you are a new brand, customers are hesitant to buy more than one item. They do not know your quality or fit. If your bundle is just a list of items on a page, they will skip it. You have to demonstrate the value. You need to show why these items go together, the leggings match the top, the fabric feels great, and the look is perfect. If you are not actively showing this, you are losing out on a chance to increase your average order value.
Showing value with a content network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you show off your bundles in real-world scenarios, making the value proposition clear to your audience without relying solely on ads.
Driving bundle interest
When you have TIDE distribute videos that show how to style your leggings and tops together, you educate your customers on the value of the bundle. You are not just pushing a deal; you are showing a lifestyle. This build-up of interest makes the bundle much more attractive to new buyers. TIDE manages the network, ensuring these videos appear across many pages, giving you the reach you need to turn visitors into bundle shoppers right from the start.
Execution for bundle sales
Start by filming short, engaging clips of models wearing the full bundle in different settings. Send these to your network provider. Be aware that managing many accounts involves routine rotations due to platform rules, but your provider will handle these. This strategy lets you clearly communicate the value of your bundles to a wide audience, significantly boosting your average order value in those crucial first months of your brand's life.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on athleisure |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for athleisure counts.
Boost your new brand's average order value by using a managed content network to showcase your bundle value propositions through authentic, lifestyle-focused video content.
Put your products on 50 pages.
Tell us what your athleisure brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I make the videos convincing?
Show the products in use. Real people working out, going to coffee shops, or styling the items together shows potential buyers why the bundle is a great purchase.
Will this work for smaller bundles?
Yes. Whether it is a two-piece set or a larger training kit, showing the items together creates a cohesive story that makes the bundle look like a smart, easy choice.
How does this compare to ad bundles?
Ad bundles are often seen as ads. Organic videos of a creator wearing the set feel like personal recommendations, which builds much more trust and leads to higher conversion rates.