Defending established athleisure brands from copycats
For established athleisure brands, copycats are a permanent fixture. You have built a successful brand, and now you have to defend it. The best defense is to keep your brand at the absolute top of your customer's mind. A managed content network allows you to do this by maintaining a massive, consistent organic presence that reminds your customers why they chose you in the first place, effectively rendering price-undercutting irrelevant.
in one network
from your videos
go live
Athleisure brand, established: copycat competitors undercut on price.
The challenge of brand defense
As an established brand, your reputation is your biggest asset. You have a loyal following, but you have to protect it. Copycats will try to chip away at your share by offering a cheaper alternative. If you get distracted by them, you lose your way. You need to keep your brand fresh, visible, and important. A managed content network helps you do this by providing a continuous source of high-volume, organic awareness that keeps you at the center of the athleisure conversation. You don't have to fight them; you just have to be better, and seen more.
Leveraging a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect tool for defending your market position. It creates a massive, consistent presence that your competitors will find impossible to replicate. It is a highly effective way to defend your brand's authority without increasing your marketing overhead.
Staying ahead in the market
The cost of this network is efficient, approximately the cost of one marketing hire, and it provides a reliable, high-volume source of brand awareness. This is a highly efficient way to manage your brand’s defense. You can focus your team on creative innovation and brand-building, while the network handles the execution of maintaining your visibility. This is crucial for maximizing your performance in a competitive athleisure market where every competitor is a threat and maintaining your brand's dominance is the key to your long-term success as an established brand.
Executing the defensive strategy
Gather your brand’s best creative assets and provide them to your provider. They will initialize the network to maximize your presence. Be aware that running many accounts with automation is against Instagram terms, some pages get banned, and TIDE replaces them. Despite this, the network remains a reliable source of awareness and a cornerstone of your brand defense. This allows you to consistently drive interest in your products, keeping your brand relevant and your customers loyal, year after year, in an increasingly crowded and competitive athleisure space.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on athleisure |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for athleisure counts.
Defend your established brand's market position by using a managed content network to build constant, authoritative, organic presence at scale.
Put your products on 50 pages.
Tell us what your athleisure brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this make my brand more valuable?
By ensuring your brand is seen everywhere, you increase its status and desirability, making your products more valuable than the cheaper, copycat versions.
Is this a long-term solution?
Yes. As long as you keep building your brand and using the network to share your story, you'll stay well ahead of any low-cost competitors.
What if the copycats start their own network?
That is where brand identity and trust come in. If your customers love your story and your quality, they will not care what the copycats are doing.