What to do if your baby food agency isn't delivering
If your agency is failing to deliver results for your new baby food brand, it is likely due to lack of organic reach and poor content volume. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day, built and run by TIDE, providing the consistent visibility your brand needs to actually sell products.
in one network
from your videos
go live
Baby food brand, launch stage: the agency isn't delivering.
The problem with agency reliance
Many agencies focus on high-end production and one or two big posts a week. This does not work for a new brand that needs constant attention. You need ubiquity. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This provides the volume that agencies often lack. It keeps you in front of parents constantly, which is the only way to build a brand from scratch.
Taking control of your growth
Do not wait for your agency to 'figure it out'. Take control. By using a network, you are building your own traffic source that stays with you forever. If you fire the agency, you still own the network. If you rely on an agency for all your reach, you are building on someone else's foundation. This is a much safer, more sustainable way to grow. It gives you the power to see what works and the freedom to change it whenever you want.
Rethinking your content
Agencies often want to create polished, expensive videos. For baby food, raw and real is usually better. Parents want to see the product being used by a real baby. They want to see the founder in the kitchen. Use these simple videos in your network. You will likely see better results than the expensive, polished content your agency was producing. It feels more authentic, which is exactly what parents are looking for when they make a purchase decision.
Making the switch
To start, stop paying for agency services that do not move the needle. Allocate that budget to a network provider. Send them your raw content. You will see an immediate difference in your daily traffic. This is a very practical, low-risk way to get your brand back on track. You will see that you do not need a fancy agency to succeed. You just need consistent, broad reach. This is how you reclaim your growth and start getting the results you deserve.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on baby food |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for baby food counts.
If your agency isn't delivering, pivot to a managed content network to build your own consistent and reliable organic reach.
Put your products on 50 pages.
Tell us what your baby food brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I fire my agency immediately?
Evaluate their performance first. If they are not providing the results you need, it is time to look at other options like a content network.
Can I use both an agency and a network?
Yes. Use the agency for high-level creative and the network for the daily distribution and reach. It can be a powerful combination.
What if the agency has my login credentials?
Always maintain ownership of your primary social accounts. An agency should work for you, not hold your brand assets hostage.