Boosting BFCM reach for a new baby food brand
For a new baby food brand, BFCM is a massive opportunity that you are currently missing. You cannot compete for reach with just one account. Instead, build a managed content network. This allows you to scale your presence across hundreds of pages, getting your product in front of parents during the most important sales period of the year, all without breaking your budget.
in one network
from your videos
go live
Baby food brand, launch stage: Black Friday and peak season need more reach.
The BFCM reach problem
Black Friday is the loudest time of the year. If you are a new brand, you are invisible. You cannot afford the skyrocketing ad costs that large brands pay. You are likely left with no reach and no sales. This is a critical missed opportunity. You need a way to be seen that does not involve the expensive ad auction. You need to be everywhere your customers are, naturally. This is how you catch the wave of holiday traffic.
Using a network to win
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the reach you need to compete during the holidays. You have hundreds of accounts posting your BFCM deals. It is the ultimate way to get seen without paying for every single click.
Driving urgency and traffic
Parents are looking for deals. When they see your product on many different pages, they get interested. This creates a sense of ubiquity. They see your brand, they see the value, and they visit your store. Because your network posts frequently, you stay in front of them all season. This is exactly what you need to drive traffic during BFCM. It is a cost-effective way to get the growth you need from this peak period.
Getting ready for the peak
Send your BFCM assets to a provider like TIDE now. Include your best sales videos and discount info. They will configure your network for maximum impact. Keep in mind that running many accounts is against platform policy and some pages will get banned, but the provider manages the replacements for you. You don't have to worry about the tech. Just focus on your store and your sales. Reach out today to get your BFCM engine running.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on baby food |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for baby food counts.
Don't get left out this BFCM; build your own organic reach engine with a managed content network.
Put your products on 50 pages.
Tell us what your baby food brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is it too late to start for BFCM?
No, you can get it live quickly. The sooner you start, the more traffic you will drive during the peak days.
What kind of content works best for BFCM?
Simple, high-energy videos that clearly show your offer. Use clear calls to action so parents know exactly what to do.
Can I use this for other holiday sales?
Yes. Once you have the network, you can use it for any seasonal sale throughout the year, keeping your brand visible all the time.