Fixing agency performance for scaling bags and backpacks
If your agency isn't delivering, don't let your scaling momentum die. Take control of your own organic reach. Use a system that guarantees visibility and traffic, regardless of how your agency performs. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
in one network
from your videos
go live
Bags and backpacks brand, scaling: the agency isn't delivering.
Why do agencies struggle with scale?
They often lack the speed and agility to keep up with a scaling brand. They get bogged down in reporting and meetings while your growth stalls. If your agency is not delivering the traffic you need, you are paying for performance you are not getting. You need a way to drive results that is independent of them. You need to be able to see the traffic coming in, no matter what they do. This is why you need your own distribution layer.
How to make the agency accountable?
Supplement their work with a content network. When you have your own steady stream of traffic, you can clearly see the impact of what they are doing versus what the network is doing. This gives you the data to hold them accountable. If they are not contributing, you will know. You are no longer guessing; you are making decisions based on performance. This forces the agency to step up their game or makes it clear they need to be replaced.
Why does this give you more power?
It makes your business more resilient. You are not dependent on one partner. If they fail, your brand doesn't fail. You have a backup, a boost, and a way to reach your customers that you own. This is the smart way to manage your agency relationships. You are the one in the driver's seat, making sure your brand is always moving forward, no matter what happens with your external team.
What should you do today?
Send your video assets to your provider and get the network running. You will start to see the results of your own distribution effort immediately. Once you have that traffic coming in, you will be in a much better position to evaluate your agency's performance. Don't settle for mediocre results. Take the initiative, show your team how it's done, and keep your scaling on track.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on bags and backpacks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for bags and backpacks counts.
Take control of your growth by using a managed content network to drive traffic, making your brand less dependent on underperforming agencies.
Put your products on 50 pages.
Tell us what your bags and backpacks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will the agency be upset?
It doesn't matter. You are paying for results, and you are taking steps to ensure you get them. They should focus on providing value.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them. Your reach is protected.
How does this compare to hiring a new agency?
It's faster and more direct. You don't need to spend months searching. You can see results in a matter of days.