Growing an email list for a new bag brand?
Growing an email list from zero is hard. You need traffic. Use a managed network to push users to your store and landing pages. By putting your brand and your email sign-up offer in front of thousands of people every day, you turn passive viewers into active subscribers. This is the fastest way to build your list when you have no existing audience.
in one network
from your videos
go live
Bags and backpacks brand, launch stage: the email list grows too slowly.
The problem of a small audience
You have a great bag, but nobody knows who you are. If you don't build an email list early, you have no way to reach people again once they leave your store. You need a steady stream of traffic, and you need a way to capture those people. The problem is that social media algorithms limit your reach, and you aren't paying for enough ads to make a dent. You need a way to build your list that doesn't depend on luck or a massive, expensive social media campaign.
The network as your lead generation engine
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By having these pages link back to your store, you create a consistent, daily inflow of new visitors. This is the fuel you need to start growing your email list.
What to offer for a sign-up
You need a strong reason for people to sign up. A simple 'join our newsletter' is not enough. Offer a 10% discount on their first order, or an exclusive 'how-to' guide on bag organization. Send these offers, along with your best bag videos, to your provider. They will distribute the content and the call to action across the network. The more you put your sign-up offer in front of new people, the faster your list will grow. Consistency is the key to building a significant list.
The reality of building an audience
Speed is your goal, but note that running many accounts with automation is against Instagram terms, so some pages get banned. A provider such as TIDE manages this, replacing pages immediately to keep your traffic flowing to your sign-up page. For a new brand, this is an essential part of the game. You are building an email list in weeks, not years. By accepting this operational cost, you move past the early-start phase faster, allowing you to focus on your sales and your community.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on bags and backpacks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for bags and backpacks counts.
Grow your new bag brand's email list quickly by using a managed network to drive consistent, targeted traffic to your sign-up offers.
Put your products on 50 pages.
Tell us what your bags and backpacks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I change the offer?
Yes. Test different sign-up offers and see which one gets the most conversions from the traffic generated by the network.
How many sign-ups can I get?
With consistent distribution, you can see a steady daily growth in your email list, providing you with a valuable asset for your long-term success.
Does this work for all bag styles?
Yes. People will sign up for anything from style inspiration to packing tips, so tailor your sign-up offer to match your bag's niche.