How to revitalize and grow a boots brand community
For an established brand, community is about loyalty and defense. You have a base, but you need to keep them excited and bring in new blood. By using your massive library of content, you can stay omnipresent in the social feed. This reminds your old customers why they love you and shows new customers that you are a brand worth joining.
in one network
from your videos
go live
Boots brand, established: there is no real community around the brand.
Why established brands need constant visibility
Your brand is established, but that does not mean you can stop talking to your people. If you do, they will find someone else. To maintain your community, you must stay front of mind. You need to be where they are scrolling. By using a content network, you keep your brand in their field of view without them having to search for you. This creates a sense of belonging and relevance that is essential for an established, long-term brand.
Leveraging your history for community
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. Use this to highlight your history, your customers, and your journey. This is the stuff that makes a community feel special. You are not just selling boots; you are selling a piece of your brand's story.
What to send a provider to start
Send TIDE your best-ever content. Dust off your old videos, your best interviews, and your most successful campaigns. Put them back into the world. This is the best way to remind your community who you are. The provider will manage the distribution, keeping your brand in the spotlight across a wide network of pages. This is the most efficient way to maintain a large, engaged community for an established brand that wants to keep growing its influence in the boots market.
The future of your brand community
Your future is in your hands. Use the scale and visibility provided by your network to deepen your relationships with your fans. Ask them to share their stories. Highlight them in your content. Make your brand about them, not just you. This is how you turn a customer into a lifetime fan. By using your established influence and your new reach, you can build a community that is as powerful and enduring as your boots themselves.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on boots |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for boots counts.
Revitalize your established boots brand's community by using a managed network to drive reach and keep your brand in the center of the conversation.
Put your products on 50 pages.
Tell us what your boots brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I reach the younger generation?
Show them your brand story through authentic, raw video content. They value realness over polished ads. The network will get this content in front of them where they spend their time.
Will this take a lot of my time?
No. The provider manages the distribution. You just need to provide the content and engage with your community when they reach out. It is very time-efficient.
Can I use this for special drops?
Yes. This is a perfect way to build hype for new boot collections. The network can get the word out to your entire community quickly and effectively.