How to defend an established candle brand from copycats?
For an established brand, copycats are a sign of success. They follow your lead because they know you are doing it right. Your defense is to remind everyone why you are the original. You have the history and the trust. You must use that to keep your brand at the forefront of the market, making it clear that your competitors are just following in your footsteps.
in one network
from your videos
go live
Candles brand, established: copycat competitors undercut on price.
The power of the original
You have earned your position as a category leader. Your customers trust you. When copycats pop up, they are trying to steal your success. You don't need to fight them directly. You just need to keep delivering on your promise. Your brand has a history, a legacy, and a community. If you keep your presence high and your quality top-notch, you will always be the standard. The copycats are just noise. Your brand is the signal.
Maintaining dominance with a network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This allows you to maintain such a high level of visibility that your copycats are barely noticed. You are occupying the space that they want, making it impossible for them to get a foothold.
Leveraging your history
Send your provider your best historical content, along with new videos of your latest innovations. Your history is your greatest asset. Show the journey of your brand, the awards you have won, and the community you have built. When you distribute this content through the network, you remind your audience why they started buying from you years ago. You are not just selling a candle; you are defending a legacy. That is a story that no copycat can match.
Focusing on what really matters
Your team should be focused on the next big evolution of your brand. Let the content network keep your existing products and your story in front of the world. This allows you to stay ahead of the game, while your brand authority protects you from anyone trying to cut corners. By keeping your brand fresh and highly visible, you make the copycats seem irrelevant. You are the leader. Keep acting like one.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on candles |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for candles counts.
Defend your established candle brand by leveraging your authority and using a managed content network to maintain massive brand visibility.
Put your products on 50 pages.
Tell us what your candles brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I sue the copycats?
Consult with legal counsel, but usually, the best defense is to out-grow them. Let your brand's presence be the ultimate rebuttal to their imitation.
Do I need to change my product strategy?
Innovate, don't react. Keep working on your scents and your quality. If you stay ahead, you will always be the one everyone is trying to follow.
How do I maintain my brand's edge?
By staying in touch with your community and continuing to build a brand that people love. Your fans are your biggest allies in defending your position.