Moving your new candle brand buyers from marketplaces to your own store
To move buyers from marketplaces to your own candle store, you must create a compelling reason for them to visit you directly. As a new brand, use a managed content network to distribute your video content, which builds your brand authority and drives direct traffic. By offering exclusive content or early access via your store, you can bridge the gap and start owning your own customer relationships.
in one network
from your videos
go live
Candles brand, launch stage: moving buyers from marketplaces to the own store.
The difficulty of converting marketplace buyers
Marketplace buyers are loyal to the marketplace, not to your brand. They look for price, speed, and trust in the platform. When they buy your candle, they do not feel a connection to you. As a new brand, you need to break this cycle early. You need to pull these customers into your own ecosystem so you can own the brand experience. The challenge is that these shoppers have no reason to visit your store. You need a strategy to drive them there without relying on simple flyers or slow-growing social media.
How managed networks build direct traffic
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @brand.daily or @brand.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a brand identity that exists outside of the marketplace, making your store the natural place for your customers to go for their next candle purchase.
Creating a compelling brand-led reason for direct visits
By consistently appearing in their discovery feeds, you build a relationship with your customers. You can use your videos to highlight the unique story of your brand, your sustainable materials, and your seasonal scent drops. When customers see this consistent content, they start to identify with your brand, not just the marketplace listing. This creates an emotional hook that drives them to your own store, where you can offer a better shopping experience, loyalty perks, and a direct line of communication that you can own completely.
Steps to drive direct store traffic
Start by identifying your most engaging content. These should be videos that showcase your candle's aesthetic and value, not just your product features. Send these to your managed network provider. Include calls to action in your videos that specifically lead to your own website, such as 'shop our latest collection' or 'sign up for early access.' As the traffic arrives, focus on creating a great first experience on your store. This will convert those marketplace buyers into your own long-term, loyal customers who purchase directly from you.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on candles |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for candles counts.
Shift your new candle brand's buyers to your own store by using a managed network to build a persistent, brand-led presence that drives direct traffic.
Put your products on 50 pages.
Tell us what your candles brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I reach marketplace customers directly?
You can reach them where they spend their time online. By appearing in their feeds, you remind them of your brand, leading them to your own site.
What content works for conversion?
Videos that show your brand story and product use-cases. Anything that helps the customer feel more connected to your brand, not just the marketplace.
Is this strategy risky?
Running many accounts is against terms. TIDE manages this professionally by replacing banned pages, ensuring your brand's presence remains stable and effective.