Established cleaning brand: open up your unused UGC
For established brands, unused UGC is a treasure trove of potential. It is proof of your product's performance that you are not using. To open up its value, you need to distribute it widely. A managed content network, a set of many brand-owned pages managed by TIDE, is the perfect way to take your years of content and deploy it to drive organic traffic and sales, keeping your brand relevant.
in one network
from your videos
go live
Cleaning products brand, established: UGC sits unused in a folder.
The untapped value in your archives
You have years of UGC. That is years of social proof that you are currently not using. That is a massive mistake for an established brand. You are fighting to stay relevant in a market that is constantly evolving. Your old UGC is not just 'old content.' It is proof of your product's reliability. You need a way to breathe life back into these assets and use them to reach new customers who might not have seen them before.
Distributing your history for growth
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built by TIDE. This is how you take your archive and make it work for you. By posting these clips across many pages, you are effectively creating a museum of your brand's success. You are proving that your cleaning product has worked for years, for thousands of people. That is a powerful message for a new customer.
Why your history is your best sales tool
New customers want to know that your product isn't a flash in the pan. They want to know it's a solid, trusted, and long-standing brand. Your UGC provides exactly that. By rotating your archive across the network, you create a sense of brand ubiquity. You are present everywhere, and you have been for years. This builds the trust that is so crucial for an established brand. You aren't just selling a product; you are selling a long-term solution that people trust.
Starting with your archive
Send the provider your entire archive of UGC. Don't worry about the age of the content. If it shows the product working, it is valuable. Ask them to build a network that spans your entire product category. This is a simple, effective way to keep your brand in the lead. You don't need a massive new strategy. You just need to leverage what you already have. This is how you stay on top for another decade.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on cleaning products |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for cleaning products counts.
Open up the value of your years of UGC by deploying it across a managed content network to drive consistent organic growth.
Put your products on 50 pages.
Tell us what your cleaning products brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this hurt my brand if the videos are old?
No, it builds trust. It shows your brand has a long, successful history of helping people clean their homes, which is a great selling point.
Is this a good way to maintain my position?
It is essential for keeping your brand in the conversation. By being everywhere and showing consistent results, you protect your market share.
What happens to the new content I make?
The provider will rotate your new content right alongside your archive, keeping your feed fresh and your brand growing.