Fixing poor agency performance for a new collagen brand
If your agency isn't delivering, don't just blame them. Often, the problem is limited distribution. Agencies are good at creative, but they might not have the reach you need to gain traction. Supplement their work with a managed content network. This gives your brand the organic scale necessary to make their creative work succeed, ensuring your launch gains the momentum it deserves.
in one network
from your videos
go live
Collagen brand, launch stage: the agency isn't delivering.
Why agencies often fail new brands
Agencies thrive on clear direction and a strong foundation. If your new brand is not getting the expected results, it might be because the agency doesn't have the distribution power to make your content work. They might be creating great ads, but if no one sees them, it doesn't matter. You need to give them a bigger playground. By adding an organic distribution layer, you ensure that the content they produce is seen by the people who need to see it, leading to the growth you need to launch successfully.
The power of a combined approach
Think of your agency as your creative partner and a managed content network as your distribution engine. When these two work together, you create a powerful growth loop. The agency produces the videos, and the network ensures they are seen everywhere. This removes the agency's reliance on paid ad algorithms alone. It gives them the data they need to iterate and improve their work, which in turn leads to better results for your brand. It's a team effort that makes your marketing more effective.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @collagen.daily or @morning.routine, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives your agency the reach they need to make your brand successful from the very start.
Improving the agency relationship
Tell your agency you are adding an organic distribution layer to boost their work. They will likely be relieved to have a more consistent channel for their creative. Share the insights from your network, like which videos perform best, and let them use those insights to sharpen their ads. This creates a feedback loop that benefits everyone. By providing the infrastructure your agency needs, you set your brand up for the kind of launch and growth that will make you stand out.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on collagen |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for collagen counts.
Boost your agency's performance by adding a managed content network, giving your new brand the reach it needs to succeed.
Put your products on 50 pages.
Tell us what your collagen brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I fire my agency?
Not necessarily. If their creative is good, they just need more distribution to succeed. Adding a network might be exactly what they need.
How does the network work with agency ads?
The organic network builds the brand awareness that makes your agency's paid ads work much better. It is a complementary strategy.
Is this a cost-effective choice?
Yes. It's much cheaper than trying to scale your agency's spend on ads that aren't getting the results you want.