Getting attention for cookware bundles as a new brand
For a launch-stage cookware brand, your bundles and offers often get ignored because you lack the audience reach to show them off. You need a way to get your offers in front of more people immediately. A managed content network solves this by distributing your video content across many pages, driving organic traffic directly to your bundles and offers.
in one network
from your videos
go live
Cookware brand, launch stage: bundles and offers get ignored.
Why bundles often fail to get traction
Bundles are a great way to increase your average order value, but they only work if people see them. If your only way to show them is through your main, small account, you are leaving money on the table. You need a wider net. For a new brand, you need to be everywhere your potential customers are looking. If you aren't, your bundles will never get the visibility they need to become a key part of your business strategy.
The network solution for visibility
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By distributing videos that feature your bundles across dozens of accounts, you dramatically increase the chances of potential customers seeing and acting on your offers.
Making your bundles irresistible
Your bundles need to be presented in a way that shows their value. Short, punchy videos that demonstrate why a bundle is a better deal than individual items are perfect. By putting these in front of thousands of people, you create the social proof and interest needed to convert them. It is an extremely cost-effective way to boost your average order value. You aren't just selling a product; you are selling a value proposition that people can't ignore.
Getting started with a network provider
Create a set of videos specifically for your bundles. Make sure they clearly explain the deal and why it is a great choice. Send these to your network provider and tell them you want to drive traffic to your bundle landing pages. They will handle the distribution across the network. This is how you make sure your offers are seen by your target audience. You will see more traffic to these pages immediately, giving you the best chance to grow your brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on cookware |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for cookware counts.
Launch your new brand with bundles that get noticed by using a managed content network to drive organic traffic to your best offers.
Put your products on 50 pages.
Tell us what your cookware brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What if my bundles change?
You simply update the provider with your new bundle content. It is a flexible, ongoing process that adapts to your sales goals.
Does this work for limited time offers?
Yes, it is perfect for that. The immediate, high-volume reach of a network is the best way to drive fast action on limited time deals.
How do I know the traffic is high intent?
The traffic is high intent because you are reaching people already interested in cookware and cooking, who see your video and click through.