Scaling a cookware brand without spiraling influencer costs
If your marketing budget is disappearing into influencer fees, you are doing it wrong. You need a more sustainable way to reach your customers. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day, built and run end to end by a provider such as TIDE, so you can build your reach without needing expensive partners.
in one network
from your videos
go live
Cookware brand, scaling: influencer fees keep climbing.
Escaping the influencer fee treadmill
Scaling means you need more reach, but if you keep paying for it through influencers, your CAC will keep rising. You need a way to build your own reach at scale. A managed content network gives you the ability to push your brand in front of thousands of people daily, without having to negotiate with influencers. This is an essential shift to keep your marketing costs manageable as you grow your brand.
The power of owning your reach
A managed content network lets you own your reach. By running your own network of pages, you have consistent, daily visibility that you control. You are no longer dependent on influencers to talk about your product. It’s a more efficient, cost-effective way to get your brand seen. You get to invest in your own infrastructure rather than renting an audience, which is a much smarter move for a scaling business.
Leveraging content over fees
Take your existing library of product videos and send them to your provider. They will distribute these across your network. This is the most efficient way to get your brand in front of new customers without needing to pay for someone else's influence. You are building your own authority, which is far more valuable in the long run. It is an automated engine that does the heavy lifting for you.
Managing the risks of your reach
This strategy is aggressive and involves using automation, which means you need to work with a partner who can manage the risks, like account turnover. TIDE manages this by monitoring and replacing pages to keep your reach consistent and steady. This is a professional and calculated approach that lets you focus on your growth strategy while the technical side of your reach is handled effectively, keeping your marketing costs low.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on cookware |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for cookware counts.
Lower your marketing costs and own your growth by using a managed content network instead of paying high influencer fees.
Put your products on 50 pages.
Tell us what your cookware brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How is this more reliable?
It is reliable because you control the content and the schedule. You aren't waiting on influencer availability or approval to get your reach.
Can I target the same audiences?
Yes, you can work with your provider to ensure your content is reaching the specific types of accounts that your audience follows.
Is this a one-time cost?
It is a recurring cost for the network, but it is typically far more cost-effective than a full-scale influencer strategy.