How to reach more people for a new cookware launch
When launching a new piece of cookware, your biggest challenge is simply letting people know it exists. To get the word out, you must go beyond your own social reach. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day, built and run end to end by a provider such as TIDE.
in one network
from your videos
go live
Cookware brand, launch stage: new launches don't reach enough people.
Why organic reach fails at launch
You have a new product, but nobody knows who you are. Your own social accounts have very few followers, and paid ads are slow to get started. You need a way to reach a massive audience immediately. This is where most launches fall flat; they rely on their own small audience. To be successful, you must inject your brand into the feeds of potential customers immediately. Using a managed content network allows you to do this from the very first day of your launch.
Injecting your launch into the feed
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day, built and run end to end by a provider such as TIDE. This system ensures your launch videos appear everywhere. By rotating your launch content across dozens of pages, you create a massive, immediate impact. This makes your brand look like it has suddenly arrived on the scene, which builds instant credibility and excitement for your new product.
How to feed the network
Create high-impact videos of your product. Send these clips to the provider well before your launch date. They will organize the network to ensure your product is featured multiple times across all pages. You do not need to do anything else to build this awareness; the network handles it for you. This creates a surge in interest that you can then capitalize on through your email list and other marketing efforts, ensuring your launch has the momentum it needs to be successful.
The economics of launch reach
Running this network for your launch costs about the cost of one marketing hire. It is a small investment for the level of visibility it generates. By building this organic surge, you ensure that your launch does not go unnoticed. You have the best chance to gain immediate traction and start building your brand presence from day one. This proactive approach gives you a competitive edge, ensuring your product gets the attention it deserves in a crowded market.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on cookware |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for cookware counts.
Achieve immediate, high-volume reach for your cookware product launch by leveraging a managed content network to build instant market awareness.
Put your products on 50 pages.
Tell us what your cookware brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I use this for a limited-time launch?
Yes. The network is perfect for driving traffic and awareness during the critical first few days of a product release.
Does this replace my paid launch ads?
No. It works alongside them. The network builds the awareness and excitement, while your ads can focus on converting the people who have already seen your brand through the network.
What about the safety of my brand?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE replaces them immediately, ensuring your campaign is never interrupted and your brand remains active.