Why influencer fees are breaking new craft kit brand budgets
New craft kit brands struggle with soaring influencer fees because creators charge high rates even for small follower counts. Founders usually try to fix this by sending free product in exchange for posts or hiring micro-influencer agencies. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
in one network
from your videos
go live
Craft kits brand, launch stage: influencer fees keep climbing.
The early influencer cost squeeze
You launched your DIY craft kit brand and quickly realized that working with crafting influencers is expensive. Even micro-influencers with a few thousand followers demand high cash fees or expensive gifted product bundles just to post a single story or reel. For a startup brand with limited cash flow, paying endless creator fees drains your budget before you can achieve sustainable profitability. Relying on gifted gifting yields inconsistent posting schedules.
Weighing startup creator workarounds
Early founders often spend weeks emailing dozens of creators, managing shipping logistics, and chasing them for content deliverables, taking time away from product development. Others try hiring influencer marketing agencies that require retainers beyond early-stage budgets. While creators are valuable, paying per post becomes unsustainable when you need daily content volume to feed the algorithm.
Replacing high fees with network distribution
Instead of paying endless creator fees for single posts on other people's accounts, take control of your distribution by building a network of your own pages. A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
Onboarding existing creator content into your network
Gather any existing user-generated content, unboxing clips, and tutorial videos you already own. Send these files and your product landing page links to your provider. The team deploys the assets across the managed network of real-device pages, eliminating the need to pay ongoing creator fees for every new post. Platform interruptions are managed instantly so your brand maintains continuous reach.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on craft kits |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for craft kits counts.
Escape expensive influencer fees by syndicating your existing craft kit videos across a managed network of brand-owned pages.
Put your products on 50 pages.
Tell us what your craft kits brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Does this completely replace the need to work with influencers?
It reduces reliance on paid creator fees by maximizing the distribution of the video assets you already have.
How does the provider handle account safety for network pages?
Running many accounts with automation is against Instagram's terms, some pages get banned, and TIDE replaces them.
Can we use content created by past influencers in the network?
Yes, repurposing existing UGC and unboxing videos across the network pages maximizes your initial content investment.