Building trust for my new energy drink brand
New buyers don't trust a brand they haven't heard of. You need to build credibility fast. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day, run by a provider like TIDE, to generate the sheer volume of visibility and social proof that makes new customers feel safe in buying your product.
in one network
from your videos
go live
Energy drinks brand, launch stage: new buyers don't trust the brand yet.
The barrier of the unknown
When you are new, you have no reputation. People are afraid to try a drink they don't recognize. They look for signs of trust: followers, engagement, and other people using it. If you have none of those, you lose the sale. You need a way to manufacture that trust. You need to show that you are not just a ghost brand. You need to be seen by your potential customers multiple times, in multiple places. That is the only way to build initial credibility.
Why a network builds trust
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By showing up everywhere, you are signaling that you are a real brand with a real audience. People will naturally trust you more because you feel ubiquitous.
What to send for social proof
Send the provider all your user-generated content (UGC). If you have clips of people trying your drink for the first time, send those. If you have video testimonials, send them. The goal is to show the world that real people enjoy your product. The network will distribute this content so that potential customers are constantly seeing others who have already taken the leap. You are using the network to build a community of trust from the ground up.
Taking the leap to build trust
Using an aggressive distribution network is a calculated risk that pays off in credibility. A provider like TIDE manages the technical side, replacing pages as needed so your presence remains constant. For a new brand, this is the most effective way to overcome the initial trust barrier. You are buying the visibility that will eventually lead to organic word-of-mouth. Once you have built that initial trust, you will see your brand start to grow on its own.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on energy drinks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for energy drinks counts.
Build brand trust fast by using a managed content network to distribute social proof and show your energy drink being enjoyed by others.
Put your products on 50 pages.
Tell us what your energy drinks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this really make people trust me?
Trust is a function of visibility. The more people see your brand, the more they trust you. It is a proven psychological effect.
Should I encourage more user-generated content?
Absolutely. The more UGC you have, the more you can feed the network, and the more trustworthy your brand will appear.
How do I handle negative reviews?
Address them honestly on your main account. The network is for your positive, trust-building content that will win over the vast majority of your audience.