Finding winning angles for a new beverage brand on a budget
Finding the right message is hard when you are new. You need to test different angles quickly and cheaply. Instead of paying for expensive ads to see what works, use a managed content network. It lets you distribute your videos across many pages to see what gets the most engagement. This gives you the data you need to find your winning angle fast.
in one network
from your videos
go live
Functional beverages brand, launch stage: finding new winning angles takes too long.
The danger of guessing your angle
You have a theory about why people want your beverage. Maybe it is the energy boost, or maybe it is the natural ingredients. If you spend your entire budget on one angle and you are wrong, you are in trouble. You need a data-driven way to find out what actually makes people click. You need to test multiple hooks and messages in the wild without spending a fortune on test ads. You need a way to get fast feedback from real potential customers on a consistent basis.
The network as a testing lab
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect environment for testing. You can run multiple angles simultaneously and see which ones generate the most engagement. It turns your social presence into a live, fast-paced testing ground.
Setting up your tests
Take your various video ideas. One video might focus on the taste, another on the energy benefits, and a third on the lifestyle of the drinker. Send these to TIDE. They will manage the distribution across your network. You will quickly see which angles get the most attention and drive the most interest. This data is gold. It tells you exactly what your customers care about, allowing you to double down on what works and drop what does not, all before you spend big on ads.
Refining for long-term growth
Once you have found a winning angle, you can use that information to optimize your entire brand strategy. You will know exactly what to highlight in your website copy, your email campaigns, and your future product launches. This is the fastest way to get to product-market fit. By using a network to test, you are building a data-backed foundation for your brand. It is the smart, low-cost way to make sure your message hits home from day one.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on functional beverages |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for functional beverages counts.
Find your brand's winning angle fast by using a managed content network as a cost-effective testing lab.
Put your products on 50 pages.
Tell us what your functional beverages brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many variations can I test at once?
You can test as many as you have content for. The more you test, the faster you will find your winning angle. Just make sure each is distinct.
How long should each test run?
A few days to a week is usually enough to see a clear trend in engagement. The volume of the network makes it very easy to get quick signals.
What happens if a video is a total flop?
That is fine. That is the point of testing. You learn what not to do without having wasted any significant ad spend on it.