How to move customers from marketplaces to my new mushroom store
As a new mushroom brand, you are likely starting on marketplaces, but you need to get those buyers to your own store to own the relationship. A managed content network makes this possible by generating consistent organic traffic. It helps you educate customers and point them directly to your site, making the transition to D2C easier and more profitable as you launch.
in one network
from your videos
go live
Functional mushrooms brand, launch stage: moving buyers from marketplaces to the own store.
The challenge of moving customers
Marketplace customers are not your customers; they are the marketplace's customers. Moving them to your site is difficult because they are used to the marketplace experience. You need to offer them a reason to switch. You need to show them why your site is better, why your brand matters, and what value they get for shopping direct. This requires a persistent, educational message. You need a way to reach them outside of the marketplace environment.
Using a network to bridge the gap
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a bridge. By exposing them to your content throughout the platform, you build trust and familiarity, which makes it much easier to guide them to your site.
Creating the incentive to shop direct
Send your provider videos that explain the benefits of shopping direct, such as better service, educational content, or direct access to your mushroom blends. Use these to highlight the 'why' behind your store. The provider distributes this content across the network. The more often your potential customers see these reasons, the more likely they are to make the switch. It turns your brand into a destination, not just another option on a crowded marketplace page.
Managing the traffic engine
Managing social accounts is not a good use of your limited startup time. A partner like TIDE manages the network, ensuring that your reach is constant and effective. They replace any pages that get flagged, meaning your traffic flow is always on. You focus on building a store that delights customers, while the organic engine handles the acquisition. This is the most efficient way to build a direct-to-consumer brand from scratch while your marketplace sales continue to grow.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on functional mushrooms |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for functional mushrooms counts.
Build your own customer base by using a managed network to move marketplace buyers to your direct store.
Put your products on 50 pages.
Tell us what your functional mushrooms brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will marketplace customers switch?
Yes, if you provide them with a compelling reason and a better experience. The network builds the trust needed for this transition.
How much content do I need?
Start with a core set of videos. The network can test these and you can iterate based on what drives the most traffic.
Is this a one-time move?
It is an ongoing process of moving new customers to your store as you continue to scale your overall presence.