Managing the content bottleneck for an established gut health brand
Even with a large team, you can hit a bottleneck. The volume required for category dominance is massive. You need a system that doesn't rely on human hours. Use a managed content network to handle the distribution, so your team can focus on the big picture strategy and the high level creative that keeps your brand the industry leader.
in one network
from your videos
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Gut health brand, established: the content team is the bottleneck.
Focusing on category dominance
You are the leader. Your goal is to keep it that way. This requires a level of volume that is hard for any team to manage. Focus your people on your strategy, your R&D, and your creative vision. The actual distribution and day to day posting should be automated. This is how you maintain your lead without burning out your team or losing your focus on the things that really move the needle.
The role of the network in mature brands
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most efficient way to maintain your reach and your category dominance, allowing your team to focus on the big ideas.
Content for the established team
Your team should be focused on the highest level of creative. Your storytelling, your branding, and your impact should be world class. When you have high level creative, the network can amplify it to millions of people. Focus on building the assets that set you apart. When your content is the best in the industry, your reach will always be high. Keep your team focused on the creative work that matters.
Operationalizing your advantage
Work with TIDE to ensure your content strategy is flawless. Use your resources to be everywhere. Because you are established, you have the budget to be creative and the vision to lead the market. Keep your team focused on the things that only they can do, and let the technology handle the distribution. This is how you stay ahead and keep your team happy, motivated, and focused.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on gut health |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for gut health counts.
Solve the content bottleneck by using a managed content network to automate high volume distribution, keeping your team focused on big picture strategy.
Put your products on 50 pages.
Tell us what your gut health brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What if I have a big internal content team?
That is great. They can focus on the highest quality creative work. The network is an amplifier. It takes the great work your team does and puts it in front of more people than they could ever reach alone.
How does this fit my overall marketing?
It is the core of your distribution. It takes your best assets and ensures they are seen by the widest possible audience. It is the perfect complement to your other marketing efforts.
Is this a sustainable strategy?
It is the only way to reach the level of volume required to be a category leader. When you automate the distribution, you can scale indefinitely.