My gut health brand revenue has plateaued. What do I do?
If your new gut health brand has hit a revenue plateau, you are likely relying on limited channels that have become saturated. To grow again, you need to expand your organic visibility. A managed content network lets you reach more people without increasing your ad spend. By putting your content on dozens of new pages, you create the fresh traffic needed to break through your current revenue ceiling.
in one network
from your videos
go live
Gut health brand, launch stage: revenue has plateaued.
Why revenue plateaus happen early
When you launch, you usually hit an initial group of customers and then stall. You are relying on a narrow set of audiences, and your ad spend has hit a point of diminishing returns. You are trying to squeeze more out of the same bucket, but you need a new bucket. You need to expand your reach to new audiences who haven't heard of you yet. Without this, your revenue will stay flat, no matter how much you optimize your current campaigns.
Breaking the ceiling with organic reach
Organic reach is the best way to get in front of new people without paying for every single impression. By using a managed network, you effectively add hundreds of new touchpoints for your brand. This gets your message in front of a completely new set of potential customers. It is the most effective way to shake up your growth and move your revenue to the next level without having to drastically increase your paid ad budget.
The power of a managed network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the scale you need to reach more people and find new customers. It is the perfect tool for a new brand that needs to grow quickly and efficiently.
Steps to restart your growth
Take a look at your best-performing content and create new versions that appeal to different customer needs. Send these to the provider for network deployment. Monitor your traffic and revenue closely. You will start to see the impact as new visitors begin to find your site. This will help you break through your plateau and start growing again, giving you the momentum you need to take your brand to the next stage of its journey.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on gut health |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for gut health counts.
Break through your revenue plateau and reach new audiences by using a managed content network to build scalable, organic brand presence.
Put your products on 50 pages.
Tell us what your gut health brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How long until I see revenue growth?
It can happen quite quickly once the network is fully active and the content starts to gain traction with new audiences.
Do I need to change my product?
No, often the product is fine; you just need to get the message in front of more people who haven't seen it yet.
What if it doesn't work?
Then you know you need to test different content angles or reach different audiences, which the network makes easy to do.