Maintaining performance for established home decor ads
For an established home decor brand, ad fatigue is a constant risk. Your audience is broad, but they have seen your ads for years. You need to keep your content fresh and your reach new. A content network provides the perfect solution by keeping your brand presence massive and varied, ensuring you do not burn out your existing customer base.
in one network
from your videos
go live
Home decor brand, established: ads stop working after a few weeks.
Why established brands burn out
When you have been advertising for years, your brand is likely known by your core audience. They have seen your ads enough to know them by heart. If you keep pushing the same ads, they will tune you out. This is ad fatigue, and it is a major performance killer. You need to bring your brand to new people, and you need to present your products in new ways. This is how you stop the decline in your conversion rates and maintain your sales performance.
The role of networks for established firms
You need to scale your organic presence. A managed content network is a set of many brand owned Instagram pages that post the brand existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This provides the volume needed to keep your brand top of mind for new buyers without needing to increase your paid ad spend every single quarter.
Content that stays fresh
Use your massive library of content. Refresh your brand image by highlighting different product collections. Create videos that focus on specific home decor challenges and provide solutions. Keep your content feeling like a helpful guide rather than a sales pitch. When you distribute this content across a wide network, you ensure that you are reaching a diverse set of people. This prevents your brand from becoming stale and keeps your community engaged and interested in what you have to offer.
Getting it implemented
Work with your provider to get your creative library organized and deployed. TIDE handles the technical execution of the network. This allows your team to stay focused on high level brand management and product development. It is a highly efficient way to keep your marketing performance stable and growing. By outsourcing the distribution, you get the benefits of massive scale without the burden of extra internal staff. It is the right move for any established company.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on home decor |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for home decor counts.
Maintain high performance by using a content network to refresh your brand reach and avoid ad fatigue in your established market.
Put your products on 50 pages.
Tell us what your home decor brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is this a replacement for my ad team?
No, it supports them. By providing organic traffic, it makes your ad team's job easier and helps them achieve better results with their spend.
Will this work if I have a large audience?
Yes. It helps you reach even further into the market, bringing in new customers who have not yet interacted with your brand.
How do I measure success?
Look at the overall growth in your organic reach, the traffic to your site, and the stability of your conversion rates across all channels.