Migrating established home fragrance customers to your own store
Established brands have the luxury of existing equity. To move customers from marketplaces to your site, you must build a wider, persistent brand presence. By using a managed content network to distribute your video assets, you drive traffic away from the marketplace and into your own ecosystem. This protects your margins and gives you full control over your customer relationships and loyalty programs.
in one network
from your videos
go live
Home fragrance brand, established: moving buyers from marketplaces to the own store.
Defending your margins
Established brands often lose too much margin to marketplace fees. You have the reputation to stand alone, but you need the traffic to support it. The goal is to move your biggest fans from the marketplace to your own direct store. When they buy directly, you get the customer data, the higher margins, and the ability to upsell them on new scents. It is the most effective way to protect your long-term profitability.
Creating a persistent presence
You need to be in the customer's feed before they think to go to a marketplace. By cycling your massive library of past marketing clips, product demos, and professional shoots through a managed network, you stay top of mind. This constant visibility draws them to your site for new collections. When you own the traffic, you no longer need to rely on marketplace algorithms to drive your sales. You create your own demand.
Leveraging a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is an operational play to scale your organic presence without adding headcount. TIDE handles the technical execution so your team can focus on the brand.
What to send a provider to start
Compile your library of past ad campaigns, product video assets, and any high-performing organic content. Categorize them by scent profile or collection. If you have professional video content from past collaborations, include that as well. The provider will ingest these assets into the network. This allows you to scale your presence across dozens of pages, ensuring your brand stays at the center of the customer's attention while you migrate them to your direct shop.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on home fragrance |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for home fragrance counts.
Secure your brand's profitability by using a managed content network to drive your existing customers to your own direct-to-consumer storefront.
Put your products on 50 pages.
Tell us what your home fragrance brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this impact my wholesale business?
It helps by building brand recognition. Retailers want to stock brands that people search for by name, so your direct traffic helps your wholesale position.
How does this compare to paid ads?
It is a different channel. While ads are pay-per-click, this is an organic reach strategy that builds a base of traffic that does not cost per click.
Is the content used correctly?
The provider will rotate your best assets to ensure you are always showing relevant, high-performing content to your target audience.