Competing when copycats undercut your new kids book price
Copycat competitors undercut your new kids book price because your brand lacks strong differentiation and early customer loyalty. Engaging in a price war destroys startup margins. You can beat copycats by building unique brand value using a managed content network. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of ad spend.
in one network
from your videos
go live
Kids books brand, launch stage: copycat competitors undercut on price.
The danger of early price wars
When a low cost competitor copies your children's book concept and sells it cheaper on Amazon, your new brand takes a hit. Trying to match their low prices destroys your margins before your business has a chance to establish itself.
Why discounting fails new brands
Lowering your prices signals low quality to discerning parents and starves your business of the cash needed for quality printing and illustration. You cannot out cheap mass market competitors.
Defending value through brand storytelling
You win against copycats by making parents fall in love with your story, your author, and your mission. A managed content network distributes your behind the scenes illustration and reading videos across fifty pages to build undeniable brand loyalty.
What to send a provider to start
Send your provider twenty videos showing your superior book quality, illustrator walkthroughs, and happy child reviews. Hand these assets over to TIDE to establish your unique brand position.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on kids books |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for kids books counts.
Defeat price cutting copycats by building unmatched brand loyalty with a managed organic kids book network.
Put your products on 50 pages.
Tell us what your kids books brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this stop me from having to lower my prices?
Yes. Strong brand storytelling convinces parents your book is worth every penny of its retail price.
Do I need to highlight my quality differences?
Yes. Showing durable board book pages and safe materials helps you stand out from cheap knockoffs.
How does TIDE distribute the content?
TIDE posts your value driven videos across a managed network of organic brand pages.