How to get more reach for a new brand during BFCM?
BFCM is the hardest time to launch a brand. You have zero history, and the competition is spending millions. You cannot compete on ad spend. You have to compete on reach. By deploying a managed network, you ensure that your products are visible during the most important sales week of the year, giving you a fighting chance at success.
in one network
from your videos
go live
Kidswear brand, launch stage: Black Friday and peak season need more reach.
The BFCM barrier
BFCM is a nightmare for a new brand. Ad costs spike, and your voice gets drowned out. Everyone is fighting for the same parent's attention. If you rely on the same channels as everyone else, you will lose. You need a different approach. You need to own your distribution so you aren't fighting for expensive ad inventory. That is what a managed network does for your holiday season.
Building your holiday reach
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By having fifty pages active, you are showing your holiday deals to thousands of people daily. This creates the buzz you need to drive sales.
The content strategy
Send your holiday campaign videos to a provider. Focus on the value and the gifting aspect of your clothes. Parents are looking for gifts, so show them why yours is the best. The provider will manage the rotation, ensuring your posts are seen multiple times a day. It is about the cost of one marketing hire and gives you a much better chance at a successful holiday launch than just relying on ads.
Managing the risk
Yes, automation on social platforms is risky and against the rules. Some pages will be banned. A partner like TIDE handles this, replacing pages immediately to keep your holiday reach consistent. You are taking a risk to guarantee that your brand is visible when it matters most. For a new brand, this is the only way to avoid being ignored during the busiest week of the year.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on kidswear |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for kidswear counts.
Survive and thrive during BFCM by using a managed network to guarantee visibility for your new brand.
Put your products on 50 pages.
Tell us what your kidswear brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
When should I start?
Start at least a month before BFCM. You want to build up your network and test what content performs best before the big week.
Will this help with my ad performance?
Yes. The organic exposure warms up your audience, making them more likely to click your ads when they see them later.
Can I target specific holiday deals?
Yes. Tailor your video content to highlight your holiday promotions. The network will distribute those videos to reach the right people.