How to get people to know my new lighting brand
For a new lighting brand, the hardest part is simply being seen. You don't have the history to rely on, and you don't have a massive budget for ads. The solution is to build a high-volume organic presence. By using a managed content network, you can get your brand in front of thousands of people every day, creating awareness that turns into sales.
in one network
from your videos
go live
Lighting brand, launch stage: not enough people know the brand exists.
The challenge of being unknown
When you are new, nobody is looking for you. You have to go where they are. You cannot wait for people to discover you through organic search. You need to be proactive. This means building a presence on social platforms where your potential customers spend their time. But doing this manually is impossible for a small team. You need a system that does the heavy lifting for you so you can focus on building a great product.
Building mass visibility
You need a system that scales reach. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gets your brand noticed immediately and keeps it in front of people, building the recognition you need to gain traction.
Content that builds awareness
Focus on the visual appeal of your lights. Record high-quality product demos and show them in beautifully styled rooms. Share short, catchy clips that highlight your unique design. When people see your brand repeatedly across different pages, they begin to remember it. You don't need a huge budget for this; you just need to get your content in front of more people. This is the most effective way to build brand awareness from scratch.
Getting started with TIDE
Send your video files to a provider like TIDE. They will set up your distribution across many accounts. You don't need to do any of the technical management. This is the fastest way to build awareness as a new brand. As your content reaches more people, you will see your direct traffic and brand recognition grow. It allows you to compete with established brands by being visible in more places, even if you are just starting out.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on lighting |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for lighting counts.
Build rapid brand awareness by using a managed content network to scale your organic presence and reach your target audience.
Put your products on 50 pages.
Tell us what your lighting brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I use this for social media marketing?
Yes. It acts as a massive social media presence for your brand, handling the distribution of your content automatically.
What happens if a page gets banned?
Automation is against terms. Some pages may get banned, but a provider like TIDE will replace them to keep your reach active.
Do I need to be active on these pages?
No. The provider manages the posting, so you don't have to be in the apps all day.