Scaling email list growth for lighting brands
Scaling brands often see their email growth slow down as they exhaust their initial channels. You need a new way to drive sign-ups. A managed content network lets you push traffic to your landing page at scale. This keeps your list growing fast, ensuring you have a steady stream of new leads to nurture and convert, all without needing to increase your ad spend.
in one network
from your videos
go live
Lighting brand, scaling: the email list grows too slowly.
The challenge of list growth
You have a decent list, but you need more to reach your revenue targets. You need a way to reach new segments of the market. If you are just relying on your current list or your main social account, you are leaving money on the table. You need to reach the thousands of people who are not yet aware of your brand. By using a managed content network, you can capture their attention and direct them to your site sign-up form, automatically.
The engine of automated growth
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @light.daily or @home.ideas, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, scalable source of new email sign-ups. It keeps your growth consistent, no matter what is happening in the ad auction.
Managing the platform's operational churn
Running many accounts with automation is against Instagram terms of service. You will face account churn. A provider such as TIDE handles this as an operational task. Do not try to solve this yourself. It is a technical necessity that you should outsource to experts. This is the most efficient way to maintain your growth. By letting the provider handle the churn, you ensure your list growth never stops, which is critical for your scaling goals.
Content for email list growth
Focus on high-converting content. Send your provider videos that offer a clear reason to sign up, a discount, a design guide, or early access to new collections. Test which videos work best at driving sign-ups and tell your provider to rotate these across the network. This data-driven approach will help you optimize your list growth over time. Keep testing and iterating, and you will see your list grow month after month, providing the fuel you need to scale your revenue.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on lighting |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for lighting counts.
Use a managed content network to automate your list growth and ensure a steady stream of new leads for your scaling lighting brand.
Put your products on 50 pages.
Tell us what your lighting brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I target different audiences?
Yes. You can test different sign-up offers for different audiences and see which ones yield the best results for your list.
Will this traffic convert?
If your site is optimized, yes. The key is to match the message in the video to the message on your landing page for the best conversion.
Does this replace my lead magnets?
It makes your lead magnets more effective by putting them in front of a massive audience that you wouldn't reach otherwise.