How to enter a new market with a new lingerie brand
Entering a new market is hard because you have zero trust and zero visibility. For a new brand, you cannot rely on local word-of-mouth. You need to build reach from scratch. By using a managed network, you can quickly blanket a new region with your content, creating an immediate sense of local brand presence that builds the trust you need to start making sales.
in one network
from your videos
go live
Lingerie brand, launch stage: entering a new country or market.
The challenge of new market entry
When you enter a new country or region, you are starting from zero. You don't have the existing audience that your main account has. You are fighting against local competitors who have years of local trust. To win, you need to be louder and more present. You need a way to build awareness quickly, without waiting for the slow process of building a local following. You need a distribution engine that you can turn on and scale, which is exactly what a network of pages provides.
How networks build local presence
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @lingerie.local or @style.city, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This allows you to quickly establish a dominant presence in any new market, reaching your target audience where they are and driving them back to your site for their first purchase.
Building trust with authentic content
New customers in a new market need to see that your brand is real and that it is already popular. Use your best UGC, unboxings, and try-on reviews in the network. This provides the social proof that your new customers need to feel confident in their purchase. When they see your brand's videos popping up in their feed from multiple sources, it creates a sense of familiarity that is key to converting a cold lead into a first-time buyer in a new, unfamiliar market.
What to send a provider to start
Send your provider your best video assets that show off your brand's personality and product quality. Provide the links to your local-specific landing pages if you have them. Define the target market so the provider can build the network with a local focus, using the right language or content style if necessary. This will help you get off to a strong start, building the awareness and traffic you need to grow your brand in the new market, all without the need for a massive, expensive local marketing team.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on lingerie |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for lingerie counts.
Successfully enter a new market by using a managed network to build rapid local awareness and drive high-intent traffic to your store.
Put your products on 50 pages.
Tell us what your lingerie brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Do I need local content?
It helps, but you can start with your best global assets. You can layer in local content as you learn more about the market.
Is this effective for different cultures?
Yes, you can adapt your content and your network strategy to fit the unique preferences and habits of any new market you enter.
How soon will I know if it's working?
You will start seeing site traffic and early sales within the first few days, allowing you to iterate on your market strategy quickly.