Reaching a wider audience for your mattress product launch
When scaling a brand, a new product launch needs to reach more than your current followers. You need volume to create the momentum that drives sales. A managed content network gives you the ability to blast your new product videos across dozens of pages, ensuring that you aren't just preaching to your existing base but capturing an entirely new audience from the start.
in one network
from your videos
go live
Mattresses brand, scaling: new launches don't reach enough people.
The limit of your existing reach
You have a loyal group of followers, but they can only buy so many mattresses. If you rely only on your main account for a new launch, you are limited by your existing following. You need to reach the thousands of people who don't know you yet but are in the market for a new bed. If you rely only on paid ads, you are going to burn through your budget just trying to build enough awareness for the launch. You need an organic way to amplify your reach.
Using a network to scale your launch
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, multi-page presence that you can activate for your launch. Your videos show up in the feeds of users who wouldn't normally see them, giving your launch the scale it needs to succeed.
What to hand off to your provider
You have a library of professional content. Send your provider the high-quality product reveal videos, customer testimonials for the new product, and any influencer partnerships you have. The more content you have, the better the network will perform. When you send these files, categorize them by the launch phase, awareness, interest, and conversion. The provider will rotate these through the network, ensuring that your launch message is consistent, frequent, and widely seen, which is exactly what you need to create the momentum required for a successful scaling event.
Operationalizing your reach for growth
This strategy costs about the cost of one marketing hire and requires very little internal work. While running many accounts is against terms, a provider like TIDE will handle the account rotation and maintenance, including replacing any banned pages for you. You get a reliable, scalable channel that helps you dominate your niche during your launch. For a scaling brand, this is the most effective way to ensure your product gets enough attention without having to over-rely on the increasingly expensive and unpredictable world of paid social advertising.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on mattresses |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for mattresses counts.
Scale your product launch reach by using a managed content network to distribute your message to a broader audience than ever before.
Put your products on 50 pages.
Tell us what your mattresses brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this help my launch conversion?
It brings more qualified people to your site. The more people who see your product, the higher the chance of conversion.
What if I have too many videos?
More is better. The provider will cycle through all of them, keeping the content fresh and your audience interested.
Can I use this for international launches?
Yes, you can adapt your content for different markets and use the network to reach audiences in those regions.