Growing an email list for a new non-alcoholic brand
Growing your email list at launch is critical for long-term customer retention. However, getting traffic to your site is hard without big ad budgets. You need to leverage your brand videos to act as a lead magnet. By using an automated content network to share these videos across the web, you create a constant flow of traffic that you can easily convert into email subscribers.
in one network
from your videos
go live
Non-alcoholic spirits brand, launch stage: the email list grows too slowly.
Turning views into subscribers
Most people who see your brand on social media will not buy immediately. That is okay. Your goal is to capture their information so you can market to them later. Your videos should lead to a simple offer, like a free mocktail recipe guide or a first-order discount, that requires an email address. If you only post on your main account, you are limited by your followers. If you use a network, you multiply your reach, meaning you have a much higher chance of driving enough traffic to build a substantial list.
The power of distributed reach
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This network acts as a top-of-funnel engine that constantly feeds your website with new, qualified visitors who are interested in your non-alcoholic spirit, making list growth a predictable result of your content strategy.
What to send to your provider
Send your provider video clips that highlight your lead magnet offer. For instance, show a bartender making a drink and then point to the link in your bio for the recipe. The provider will distribute these throughout the network. The goal is to get a consistent flow of traffic to your site. You do not need to create something new every day; you just need to ensure that the content you already have is reaching as many people as possible. This is the key to faster list growth.
Affordable growth at scale
This strategy costs about the same as one marketing hire, which is a great way to kickstart your email marketing. It is the right choice for launch-stage brands that need a steady stream of new leads. The provider handles all the technical details, replacing any accounts that are flagged, so your growth remains consistent. This allows you to focus on your email content and conversion strategy, knowing that the traffic is being taken care of by an efficient, automated system that never sleeps.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on non-alcoholic spirits |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for non-alcoholic spirits counts.
Grow your email list quickly by automating the delivery of high-converting, lead-generating videos across a broad, managed organic network.
Put your products on 50 pages.
Tell us what your non-alcoholic spirits brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I make the offer compelling?
Focus on value, people will trade their email for a high-quality guide, an exclusive discount, or early access to a new drop.
Will this traffic convert into real buyers?
Yes, if the content is relevant, the people clicking through are your target audience and will be highly receptive to your email marketing.
How do I measure the success of this?
Track your email sign-up rate and the source of traffic to your site, and adjust your content based on what drives the most sign-ups.