Building brand awareness for a new pet accessory brand
For a new brand, the biggest obstacle is simply being known. You need to generate as many impressions as possible without draining your cash. A managed content network is the most efficient way to build awareness by syndicating your video content across many pages. This creates a large, consistent organic presence that makes your brand look established and trusted from day one.
in one network
from your videos
go live
Pet accessories brand, launch stage: not enough people know the brand exists.
Why awareness is the first challenge
When you launch a pet accessory brand, no one knows you exist. You can have the best collars, leads, or toys, but if people don't see them, they won't buy. Most new brands struggle because their reach is too small. They rely on their personal social media, which isn't enough. You need to get your brand in front of thousands of people who are already interested in pets. This requires an aggressive, high volume approach to social content that you can manage on a tight budget.
Building awareness with a managed network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This provides you with an instant, large scale footprint. Instead of trying to grow one account from scratch, you have dozens or hundreds of pages working for you. This creates a visible presence that makes your brand feel much larger and more credible to potential customers from the start.
Changing the math of awareness
This strategy costs about the cost of one marketing hire and gives you immediate exposure. It is far more cost effective than trying to build awareness through paid ads, where you are paying for every single view. With an organic network, you are building an asset that grows with you. This strategy is ideal for a launch stage brand because it allows you to get your brand out there, test your product appeal, and build a following without the heavy, upfront cost of traditional marketing.
Getting started with TIDE
Send your provider your best video assets. Include footage that shows your product in a lifestyle setting, such as at a park or during a grooming session. Clearly communicate your brand's unique benefit so they can create content that resonates. With TIDE, you can focus on building your brand story. They will handle the distribution across a network of pages, ensuring your brand stays visible to your target audience. This helps you build awareness quickly, setting the stage for your long term growth.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet accessories counts.
Kickstart your brand’s reach and build immediate awareness by scaling your presence through a managed, brand owned organic network.
Put your products on 50 pages.
Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many accounts do I need to start?
Start with fifty pages to ensure enough surface area to generate meaningful, measurable awareness among your target demographic.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms, some pages get banned, and TIDE replaces them to ensure your reach is steady.
Do I need professional video production?
No, raw, authentic content from your phone often works better for organic reach than highly produced, static-feeling commercials.