How to grow a pet brand's email list from scratch?
For a new pet brand, an email list is your most valuable asset, but growing it through ads is expensive. You need a way to drive high-volume organic traffic to your lead magnets. A managed content network lets you post videos across fifty accounts daily, each with a link in the bio to your 'New Puppy Guide' or 'Fitting Manual', allowing you to build a massive list of potential buyers for a fixed cost.
in one network
from your videos
go live
Pet accessories brand, launch stage: the email list grows too slowly.
The struggle of early email list growth
When you just launched, your email list is often empty. Most founders try to fix this by spending their limited cash on Facebook lead ads or putting a simple popup on their site. This is often slow and expensive. You need a massive amount of traffic to make the numbers work. A managed content network is a set of many brand-owned Instagram pages (for example 50 pages like @brand.daily or @brand.clips) that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend.
Driving traffic to your lead magnets
To grow your list, you need a reason for people to sign up. This might be a discount code, a sizing guide, or a free pet training tip sheet. A managed content network takes videos that highlight these offers and distributes them across fifty accounts. This creates a massive stream of targeted traffic to your landing pages. If a pet owner sees a great video of your gear and then sees a link for a free 'Adventure Dog' guide, the conversion rate to an email subscriber is very high.
Building a direct relationship for less than a hire
Building an email list through traditional means can take years. A managed content network can accelerate this process significantly for about the cost of a single marketing hire. A provider like TIDE handles the technical setup, allowing you to focus on creating great email content and lead magnets. This approach gives you a direct way to reach your customers that doesn't depend on the ever-changing social algorithms, providing long-term stability and growth for your new pet brand.
Launching your 'List-Building' network
To start, send your network provider videos that mention your lead magnet or show the value of your brand's community. They will handle the account creation and daily posting, ensuring each bio has a link to your sign-up page. Even though running many accounts with automation is against Instagram's terms and some pages get banned, TIDE replaces them. This ensures your list-building machine continues to work 24/7, allowing you to grow your database of potential buyers quickly and efficiently from day one.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet accessories counts.
New pet brands can rapidly build a valuable email list by using a managed content network to drive consistent organic traffic to their lead magnets.
Put your products on 50 pages.
Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
What kind of lead magnets work best for pet owners?
Sizing guides for harnesses, breed-specific training tips, and 'new pet' checklists are very effective at converting viewers into email subscribers.
Can we use the network to promote a giveaway?
Yes. Giveaways are a great way to generate a sudden burst of email sign-ups across the entire network of accounts.
How do we track which accounts are driving sign-ups?
You can use unique tracking links for different groups of accounts to see which content and themes are most effective at building your email list.