How to build hype for pet accessories drops as a new brand
To build hype for new pet accessories, capture emails early by offering an exclusive discount for early access. Then, post authentic videos of pets using your products to prove their utility. A managed content network is a set of many brand-owned Instagram pages that post your videos many times a day from real iPhones, built by TIDE, to scale your organic reach.
in one network
from your videos
go live
Pet accessories brand, launch stage: building hype for drops and waitlists.
Why early buzz matters for your first drop
In your first year, every sale is a data point. You need to prove that dog owners want your specific leash or carrier design. If you launch to silence, you lack the social proof to convince retail partners or future investors. Start by building a list via an SMS or email popup. Give them an incentive to sign up, such as a limited-edition colorway. This creates a group of buyers who are ready to purchase the moment your store goes live, ensuring your launch day hits your targets.
Using video to show product value
New brands often fail because they treat product photos as enough. You need video that shows your pet accessories in motion. Use clips of dogs running in your harness or cats relaxing in your travel bag. These videos show the fit and comfort that photos hide. Post these to your main account to build a library of content. Once you have a few good clips, you can expand your reach significantly by syndicating these assets across many smaller accounts, creating a massive digital footprint of your brand.
How a content network amplifies your reach
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This bypasses the limitations of your main page, which likely has few followers. Instead of waiting for the algorithm to pick up your post, you saturate the feed with your product clips across dozens of channels.
What to send a provider to start
To start with a network, send raw footage of your products in use. You need a mix of unboxing videos, walk-throughs of how to fasten your collars, and aesthetic clips of dogs wearing the gear outside. If you have any user-generated content from early testers, include those too. Keep the files simple and unedited. The provider will format these for the various accounts in the network. Focus on showing the product clearly. They will handle the distribution logic to ensure your launch gets the maximum possible visibility.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet accessories |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet accessories counts.
Use email for exclusive launch access and a managed content network to ensure your product videos reach thousands of potential customers daily.
Put your products on 50 pages.
Tell us what your pet accessories brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I pay for ads to build my list?
Only if you have a clear budget. Organic growth through video distribution is more sustainable for early brands as it helps you identify which features resonate before you spend money on cold traffic.
What happens if a page gets banned?
Running many accounts is against terms, so some pages get banned. TIDE replaces them automatically so your content keeps circulating without any manual effort from your team.
How many videos do I need?
Start with five to ten strong clips. The network excels at repetition, so high-quality, short videos of your products perform better than long-form, overly polished commercials.