What to do when an agency fails an established pet food brand
When your agency fails to deliver results, it is a risk to your established revenue. Instead of continuing to pay for stagnant performance, you should invest in your own organic distribution system. By using a managed content network, you create a permanent, brand-owned engine that drives traffic independently of ad agencies, ensuring your growth remains steady while you re-evaluate your marketing strategy.
in one network
from your videos
go live
Pet food brand, established: the agency isn't delivering.
The challenge with established agencies
Agencies often get comfortable managing your established budget without innovating. They are great at maintaining the status quo, but they fail when it comes to finding new sources of growth. If your results are plateauing, it is because they have run out of ideas. You are paying them for efficiency, but you are getting stagnation. You need to stop relying on them to build your brand and start building your own, permanent audience that you control.
Defining the managed network strategy
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @natural.pet.daily or @raw.diet.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a high-leverage way to grow your brand that operates independently of any third-party agency.
Building for the long term
As an established brand, you need assets, not just services. A managed network is an asset. It stays with you, grows with you, and delivers results as long as you provide the content. When you have this, your reliance on an agency drops. You can decide who gets to manage your paid ads, but you will no longer depend on them for your base organic growth. This is the most secure way to manage your marketing budget.
Getting started with a provider
Compile your best video assets and share them with your provider. They will handle the setup and management of your network. The cost is about the cost of one marketing hire, which is significantly more efficient than keeping an unproductive agency on retainer. It is a straightforward, low-risk way to fix your growth problem. You regain control of your traffic and ensure your brand continues to grow, regardless of what your current agency is or is not doing.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet food |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet food counts.
Take control of your growth by building a managed content network that provides a reliable organic traffic source, reducing your dependence on agencies.
Put your products on 50 pages.
Tell us what your pet food brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I keep the agency for paid ads?
Use your new organic traffic to test which ads perform best, then tell the agency to focus on scaling those winners. It makes them more effective.
How does this scale with our size?
You can add more pages and more content as you need, allowing the network to grow as your business grows.
Is this a permanent solution?
It is a foundational asset for your brand. It gives you a reliable source of organic growth that you own and control over the long term.