Why are bundles and offers being ignored for my pet food brand?
If your pet food bundles are being ignored, it is usually a reach problem, not an offer problem. To fix this, you must show your offers to more people. By using a managed content network to distribute your offer videos, you get massive, free exposure that drives traffic directly to your bundle pages, increasing your conversion rates without needing to lower your price points.
in one network
from your videos
go live
Pet food brand, launch stage: bundles and offers get ignored.
The reach problem
You have a great bundle, but nobody is seeing it. That is the issue. If you are only posting about it on your main account, you are limited to your current following. You need to find new people who are interested in your pet food. You are not failing because the offer is bad; you are failing because the offer is invisible. You need a way to put that offer in front of thousands of people who have never heard of your brand.
The managed network approach
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @dogfood.daily or @puppy.tips.clips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gets your offer in front of many more people, creating the traffic you need to make your bundles sell.
Driving offer conversions
When you use a managed network to showcase your bundle, you are giving it the exposure it deserves. You show people the value of the bundle through your video, and then you drive them to your site. This is a much better way to sell than just hoping someone clicks on a post on your main page. You are actively building demand for your offer by putting it in front of the right people, repeatedly, across many different pages.
How to start
Create a simple, compelling video that shows the benefits of your bundle. Send it to your provider. They will distribute it across your network. The cost is about the cost of one marketing hire, which is a great investment for the increase in sales you will get. This is the fastest way to turn your ignored bundles into your top-selling products and start driving the revenue you need for your pet food launch.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet food |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet food counts.
Increase bundle sales by using a managed content network to get your offers in front of a much larger, more engaged audience.
Put your products on 50 pages.
Tell us what your pet food brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I change the bundle price?
Not yet. First, get more reach. You may find that the bundle sells fine once people actually see it. Reach is almost always the problem.
Does this work for trial offers?
Yes. Any offer that encourages a first purchase can be distributed through the network to drive new customer acquisition.
How do I know it is working?
Monitor your traffic and bundle conversion rates. You will see a spike in both as your network of pages starts distributing your offer content.