How to get reach for your new pet food product launch
Launching a new pet food product requires massive visibility. Relying solely on paid ads at launch is expensive and risky. A managed content network allows you to generate massive organic reach by distributing your product videos across many pages. This ensures your launch gets the attention it needs to succeed, providing a solid foundation of early awareness without burning through your entire budget.
in one network
from your videos
go live
Pet food brand, launch stage: new launches don't reach enough people.
Diagnosing the launch reach gap
You have a great new product, but nobody knows about it. You are trying to use your limited launch budget to buy attention, but you are not seeing the reach you need. The market is loud, and your brand is a small voice. When you rely only on paid ads, you are limited by your spend. You need a way to amplify your message that does not scale linearly with your ad budget. You need a way to reach thousands of potential customers in the first few weeks of your launch.
What changes the math
The math changes when you move from paid reach to organic ubiquity. You have videos showing your new product, the ingredients, and the benefits. Use these across a network of pages. This turns your launch into a massive, multi-channel event. Because you are showing up in so many places at once, you generate the buzz you need. This organic distribution builds trust faster than a single, repetitive ad campaign. It gives your launch the visibility it needs to turn into a successful, growing business.
The managed content network explained
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @new.pet.food.daily or @happy.dog.meals, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives your launch a massive, instant audience. It is the most effective way to drive reach for a new product without relying on a huge advertising budget.
How to get started
Send your product launch videos to a provider like TIDE. This should include high-energy clips of the product, testimonials, and clear explanations of the benefits. Ask them to build a network of pages that aligns with your target pet owner audience. This is about the cost of one marketing hire and is a vital investment for your launch phase. By letting a provider manage the technical side of distribution, you can focus on your product, your customers, and the excitement of your launch.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet food |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet food counts.
Drive massive awareness for your new product by leveraging a managed network of organic video channels.
Put your products on 50 pages.
Tell us what your pet food brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Can I use this for a limited-time launch?
Yes. This is a perfect way to generate a massive spike in awareness for a new product, as it allows you to dominate the feed for the duration of your launch period.
How fast can I start?
You can get started as soon as you have your video assets. The network setup is fast, and you can begin seeing results in terms of awareness and site traffic within a few days of the launch.
Does this require a big team to manage?
No. That is the beauty of it. The provider handles all the account management and content distribution, so you don't need a big marketing team to make a big impact with your product launch.