Scaling education for complex pet treat products
For a scaling brand, explaining a complex product is a full-time job. You need a way to reach more people without spending all your time on it. Use a managed content network to automate the distribution of your explainer videos. By hitting your audience repeatedly, you ensure they truly understand your product's value. This is how you educate at scale and grow your business without burning out.
in one network
from your videos
go live
Pet treats brand, scaling: the product needs explaining before people buy.
The burden of scaling education
As your brand scales, you have more potential customers, and you need to educate each and every one of them. If you are doing this manually, you will eventually reach a limit. You can't be in every conversation. You need an automated system. You need to ensure that your message is getting out there consistently, day after day, across all your platforms. If you are not doing this, your conversion rate will suffer as you try to reach new, less-informed audiences. Scale requires automation, especially for a complex product.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like @dog.health.coach or @pet.nutrition.tips, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This system gives you a scalable way to educate your market, ensuring that your explainer content is always visible and your message is always clear.
Building a high-frequency education strategy
Focus on creating a variety of educational content. Some videos should be simple, some should be detailed, and some should be focused on specific outcomes. Use the network to distribute these across different segments of your audience. This keeps the content fresh and interesting. It also allows you to test what kind of education works best for different types of customers. This constant cycle of content and feedback is how you grow a complex brand at scale while keeping your conversion rates healthy and your team focused.
Working with TIDE for growth
Discuss your educational content strategy with your provider. They can help you plan your distribution to reach new segments as you scale. TIDE manages the technical maintenance, allowing you to focus on managing your product growth and refining your messaging. You will see more consistent, organic sales growth that is not dependent on the whims of an ad platform. This partnership ensures you have the reach required to scale your business profitably, even with a product that takes time to explain, every single month.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet treats |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet treats counts.
Scale your business by automating your educational content, ensuring every potential customer understands the value of your complex products.
Put your products on 50 pages.
Tell us what your pet treats brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How do I maintain consistent messaging?
By providing clear guidelines and high-quality assets to your provider. The network is an extension of your own messaging team. You provide the content, and they ensure it is deployed effectively across your audience.
Should I use different videos for different channels?
Yes. Tailor your content for the specific audience of each segment. The provider can help you configure your network to show specific videos to specific groups, which will significantly increase your engagement and conversion rates.
What happens if a page gets flagged?
Running many accounts with automation is against Instagram terms, so some pages get banned. TIDE monitors the situation, replaces the affected pages, and keeps your educational campaign running without any interruption to your brand's growth.