Fixing organic reach for an established pet treat brand
For an established pet treat brand, stagnant organic reach is a sign of market saturation. You have tapped out your current audience. To grow, you need to find new pockets of interest. A managed network of organic pages allows you to reach a vastly larger audience, giving your brand the fresh exposure it needs to keep growing.
in one network
from your videos
go live
Pet treats brand, established: organic posts reach almost nobody.
The challenge of reaching new audiences
You are a known brand, but the market is moving fast. You are competing with new, loud brands that are grabbing attention. Your organic reach on your main account is probably flat because you are only talking to people who already know you. To grow, you need to reach new pet owners who have never heard of your brand. You need a strategy that puts your brand in front of fresh eyes every single day.
The advantage of a managed content network
You can take back control of your reach. A managed content network is a set of many brand-owned Instagram pages, for example 50 pages like pet.care.daily or dog.clips.hub, that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This provides the reach you need.
Efficiency for the established brand
At about the cost of one marketing hire, this strategy is very efficient. It gives you a consistent, large-scale organic presence that you can control. You don't have to worry about algorithm changes hitting your main account; you have a network that is diversified and resilient. This allows your team to focus on brand development and retention while the network keeps bringing in new customers, ensuring your brand stays relevant and growing.
Getting started with a scalable strategy
Compile your entire library of videos and send it to your provider. They will manage the distribution and ensure your brand is visible across the network. Since you already have a strong brand, your content will resonate well with these new audiences. You will see an immediate boost in organic traffic, which gives you the growth you need without having to constantly pivot your social strategy or spend more on ads.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on pet treats |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for pet treats counts.
Stay ahead of the competition by scaling your organic reach through a managed network of pages.
Put your products on 50 pages.
Tell us what your pet treats brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this cannibalize my main account?
No, it complements it by driving more eyes to your brand, which often leads to more followers on your main account.
What if my target audience is specific?
The network can be curated to reach specific demographics or interests, ensuring the traffic you get is highly qualified.
How does this help my retention?
It keeps your brand top of mind, reminding current customers of your value while simultaneously bringing in new ones.