Maintaining brand awareness for an established plant brand
For an established brand, awareness is about maintenance and market expansion. You need to ensure you remain the first choice in your category. Use a managed content network to keep your brand in front of both new potential buyers and your existing base. By consistently showing your quality and expertise, you solidify your position and make it difficult for new competitors to gain traction.
in one network
from your videos
go live
Plants and planters brand, established: not enough people know the brand exists.
Why even legends need awareness
If you don't keep building awareness, your brand will eventually fade. New competitors are always emerging, and they are hungry for your market share. You need to make sure that your brand stays at the top of the category. This doesn't mean changing who you are; it means ensuring that you are consistently seen by everyone who is interested in your space. You need to defend your position by staying visible, relevant, and authoritative to every new person who enters the market.
Staying the category leader
Focus on the content that made you successful. Use your history, your expertise, and your customer successes to keep building that trust. By consistently sharing this across a network, you reinforce your brand's status. This is the most efficient way to keep your brand relevant for years. You don't need to reinvent the wheel, but you do need to keep the wheel moving. Make sure your presence is constant and your brand voice is loud enough to be heard over the noise.
Efficiency through a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the perfect tool for an established brand to maintain its dominance without needing to manage large, complex, and expensive marketing campaigns.
What to send your provider
Send your provider your entire archive of great content, along with any new material that keeps your brand current. You want to make sure your provider has plenty of high-quality assets to distribute. This keeps your brand omnipresent and ensures that you are always the first choice for anyone looking for plants or planters. This is a very efficient way to protect your brand's market share and keep your revenue growing without the need for constant, massive increases in marketing spend.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on plants and planters |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for plants and planters counts.
Maintain your market leadership by ensuring your brand remains omnipresent through a steady, organic, and managed content network.
Put your products on 50 pages.
Tell us what your plants and planters brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this reach the right people?
Yes, the network focuses on plant and home decor enthusiasts, ensuring your content is seen by people who are already interested in your category.
What happens if a page gets banned?
Running many accounts with automation is against Instagram terms. Some pages will get banned, but a provider like TIDE will replace them to keep your reach.
Is this a good use of budget?
Yes, it is far more efficient than the rising costs of traditional ads, providing a steady, reliable, and organic source of awareness.