How to get reach for BFCM as a new sandals brand
For a new sandals brand, BFCM is your best chance to capture massive traffic. But without a following, you have no reach. Use a managed content network to blast your BFCM offers across dozens of pages simultaneously. This gives you the visibility you need to drive sales during the most important shopping week of the year.
in one network
from your videos
go live
Sandals brand, launch stage: Black Friday and peak season need more reach.
The challenge of the first BFCM
You are new. Nobody is searching for your brand, and your organic reach is limited. If you rely on your own feed, you will get buried by the massive brands spending millions. You need a way to cut through the noise. You don't have the budget to outspend the giants, so you have to outmaneuver them by getting your content in front of people where they are already looking. This is your chance to make a name for yourself, but only if you have the visibility.
Leveraging network reach
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a surge of visibility for your BFCM deals. You will have a massive presence that drives traffic to your site, giving you a chance to compete effectively during the peak season.
What to send a provider for BFCM
Create high-impact, short videos for your BFCM sales. Highlight the offer, the urgency, and your sandals. Send these to your provider well before the season starts. Make sure your landing page is optimized for the rush. The provider will distribute your content across the network, ensuring maximum exposure. Your job is to keep your inventory ready and your site running smoothly. This is a high-volume play, so be prepared for the traffic spike.
Turning visitors into customers
Once the traffic arrives, focus on conversion. Make sure your checkout is smooth. BFCM is a unique opportunity to gain first-time customers. Even if they don't buy immediately, make sure you capture their email address. The goal is to build your customer base for the long term. If you can move inventory and grow your list during this time, you have set your brand up for a successful year ahead. This is how you build a real brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sandals |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sandals counts.
Use a managed network to guarantee your brand is seen during BFCM, even if you are just starting out, and turn that reach into sales.
Put your products on 50 pages.
Tell us what your sandals brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Is it too late to start?
Start as soon as possible. The sooner you get the network running, the more traction you will have when the peak season hits.
Can I run ads too?
Yes. The network provides the organic base, and ads provide the targeted reach. It is a powerful combination for BFCM success.
What happens after BFCM?
You can keep the network running to maintain momentum or pause it until your next big seasonal launch.