Boosting cold traffic conversion for an established sandals brand
As an established sandals brand, poor cold traffic conversion means your brand is losing its edge with new audiences. Solve this by building trust and social proof before the click. A managed content network creates a pervasive, high-quality presence that establishes your authority and value, making it easier for cold traffic to convert when they arrive at your store. This is the key to reigniting your growth.
in one network
from your videos
go live
Sandals brand, established: cold traffic converts poorly.
Why established brands lose conversion
Even established brands face conversion drops when they try to reach new segments. You are a known name to your loyalists, but to a new demographic, you are just another option. You need to re-establish your value to these new people. You cannot assume that your existing reputation will do the work for you. You need to prove yourself all over again, in a new context, to show why you are the best choice for their needs.
Rebuilding trust in new markets
Use video to demonstrate your brand's expertise and value to these new groups. Show them that you understand their needs and that your sandals are the solution. By reaching them through their social feed with engaging, authentic content, you build the trust that is missing. When you successfully do this, you will see your conversion rate bounce back, because you have successfully communicated your value to a new audience in a way they can easily understand and appreciate.
Scaling authority at a low cost
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This provides the massive, consistent presence you need to establish authority in new markets quickly and efficiently, without the need for high-cost, risky paid campaigns.
Planning your next move
Collaborate with your provider to create content specifically for your new target segments. Share your brand's history and best-selling features to ensure the content feels authentic and high-quality. As you roll out the strategy, keep a close watch on your conversion metrics. Use this as a test-and-learn process to refine your messaging for new groups, ensuring your brand stays relevant and converting at a high level, even as you continue to expand your reach.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sandals |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sandals counts.
Improve your established brand's cold traffic conversion by using an organic content network to build pre-click trust and authority.
Put your products on 50 pages.
Tell us what your sandals brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this differ from my existing ads?
This is organic reach. It builds a foundation of trust that makes your ads more effective, rather than trying to do all the work with ads alone.
Can I reach multiple segments at once?
Yes, you can have the network distribute different content sets, each tailored to a different audience segment, to boost conversion across the board.
Is this a sustainable strategy?
Yes, it is the most sustainable way to keep an established brand converting well as it expands into new markets.