Finding winning marketing angles for a new sandals brand
To find winning marketing angles as a new sandals brand, you must test raw content rapidly. Don't rely on one expensive ad campaign. Instead, use a managed content network to push a variety of video styles, unboxings, routine clips, and demos, to see what drives engagement. This iterative approach identifies your best performing messages without burning your budget on a single, unproven strategy.
in one network
from your videos
go live
Sandals brand, launch stage: finding new winning angles takes too long.
The danger of picking one angle
When you are new, you do not know what your customers truly care about. Is it the arch support? Is it the waterproof design? Is it the style? If you put all your budget behind one assumption, you risk failing. You need a way to test many angles at once without spending a fortune. Most brands try one ad angle, see it fail, and get discouraged. You need to be testing five or ten different messages simultaneously to see what actually works.
Iterating with real content
Start by gathering raw video clips that highlight different aspects of your sandals. Don't worry about editing them into high-production ads. Just get them out there. You want to see which clips get the most views, likes, and comments. This is your data. Once you see a pattern, perhaps people love the video of you walking in the rain, that is your winning angle. You can then double down on that message and refine your marketing strategy based on real market feedback.
Scaling the test with a network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This lets you run many tests simultaneously across different accounts. You can test different headlines, different music, and different video types, and the network will tell you exactly what is working.
How to start testing
Send your partner a diverse mix of video assets. Include clips of people wearing the sandals in various settings, close-ups of the materials, and short founder-led clips. Tell them to test different hooks. As they distribute these videos, they will collect engagement data. Review this data with them every week. By knowing what works, you can refine your creative process and focus your future content production on the angles that you know will convert. This is how you win in a competitive market.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sandals |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sandals counts.
Find your winning angle fast by testing a wide variety of raw video content through a managed organic content network.
Put your products on 50 pages.
Tell us what your sandals brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many videos do I need to start?
Start with at least 10 different, short clips that focus on different angles. The more you test, the faster you find your winner.
Can I use this for ad creative?
Yes, once you find a winning organic angle, you can turn it into a high-performing paid ad with confidence.
How long until I find a winner?
Typically, you will see a clear performance difference after a few weeks of consistent testing and data analysis.