How to get reach for a new sandals launch?
To gain reach for a new sandals launch, you need to break through the noise immediately. Since your own account has no followers, you must leverage distributed reach. By using a managed content network, you post your launch videos across dozens of pages simultaneously, ensuring your product is seen by thousands of potential customers in the first few days of business.
in one network
from your videos
go live
Sandals brand, launch stage: new launches don't reach enough people.
Why relying on one account fails
When you launch a new brand, your single Instagram account has zero reach. You cannot build a community from scratch fast enough to move inventory. You need external momentum. Most founders try to spend their way out of this with ads, but without social proof, ads often fail. You need a way to show the product to people who have never heard of you, without spending your entire budget on untested creative in a cold ad auction.
The power of distributed networks
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. By posting your launch videos across fifty accounts at once, you generate instant volume. It feels like your brand is everywhere overnight, which builds the trust needed for first-time buyers.
What to send a provider for launch
Prepare your best launch assets. Send your provider videos showing unboxings, close-ups of the sandals, and people wearing them in everyday settings. Include short, catchy clips that highlight the main selling point, like comfort or style. Provide them with your landing page link and your main Instagram handle. Ask for a ramp-up schedule that starts a few days before your launch date to build anticipation and ensure your pages are already active.
How to measure success
Track your site visits and coupon code usage specifically from these network-driven sources. Look for a spike in traffic on launch day. Compare this to your organic growth from your own account. You should see a significant difference in volume. This is your foundation. Use the interest gathered from this phase to build your email list and retargeting audiences for future sales. Do not rely on one method alone; use this for the initial, necessary volume boost.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sandals |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sandals counts.
Use a distributed network of pages to bypass your lack of a following and force your launch into the feeds of potential customers.
Put your products on 50 pages.
Tell us what your sandals brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How many videos do I need?
Start with ten high-quality clips. They should show the product from different angles. You can always add more as your launch progresses.
Can I use this for pre-launch?
Yes. It is excellent for pre-launch signups. It builds mystery and interest before the doors open, ensuring you have traffic on day one.
Is it safe for a new account?
It is a common tactic for early-stage brands. TIDE ensures the content is distributed effectively while managing the technical aspects of the network.