Keeping customers educated for established sauce brands
Even for established sauce brands, education is key to keeping your product relevant. As your customer base grows, you need to show them new ways to use your sauce, or they will move on. Use an automated content network to distribute new recipe ideas and usage tips to your entire audience, ensuring your sauce remains a staple in their kitchen without you needing more staff.
in one network
from your videos
go live
Sauces and condiments brand, established: the product needs explaining before people buy.
Why education is a retention tool
If your customers always use your sauce the same way, they will get bored. To keep them coming back, you need to provide new ideas. Education is the key to retention. An automated system makes this easy. By constantly showing new, creative ways to use your sauce, you keep your brand top of mind and give your customers a reason to keep buying. It is the efficient way to keep your brand relevant and your revenue growing. You are not just selling a sauce; you are providing an experience.
Why a managed content network is better
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the reach to keep all your customers informed, regardless of how large your base becomes. It is a reliable, high-performance engine that keeps your brand fresh and relevant.
Maintaining brand interest through variety
Your brand is successful because it is versatile. Use the network to show this. Distribute content that highlights different ingredients, cuisines, and meal types. This keeps your brand interesting and relevant. When you show your sauce in 50 different ways across the network, you are reinforcing the idea that it is an essential part of any meal. This keeps your customers excited about your product and ensures they continue to buy it, which is the key to an established brand's success.
What to send a provider to start
Send your provider your entire archive of recipe and usage content. The more variety you provide, the better the network will perform. Include your most popular recipes, your unique flavor pairings, and any videos that highlight the versatility of your sauce. You should also provide your brand guidelines so the provider can maintain the consistent look and feel of your content. Clear, organized assets are essential for an established brand to maintain its standard while using an automated network.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sauces and condiments |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sauces and condiments counts.
Keep your customers engaged and buying by using an automated network to share new ways to enjoy your sauce.
Put your products on 50 pages.
Tell us what your sauces and condiments brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this help with repeat purchases?
Yes, by showing new ways to use your product, you encourage your customers to buy it more often and for different occasions.
Can we use this to introduce new flavors?
Absolutely. It is the perfect way to show your loyal customers what to do with a new product, ensuring they are excited and ready to buy.
Does this require us to produce new content constantly?
Not at all. You can use your large library of existing content, which is a key advantage for an established brand.