Scaling your sauce brand email list
To scale an email list, you need to bridge the gap between social discovery and owned traffic. Use your video content to draw viewers in, and then use your site to capture their information. By using a managed content network to put your videos in front of more people, you dramatically increase the number of visitors who eventually sign up for your updates.
in one network
from your videos
go live
Sauces and condiments brand, scaling: the email list grows too slowly.
The role of consistent, high-volume traffic
Growth in your email list is directly tied to the volume of traffic reaching your site. If only a few people see your brand, only a few will sign up. You need to keep your content in front of your audience constantly. By using a network to distribute your videos, you keep a steady flow of people moving from social media to your website. This gives you more opportunities to capture emails and turn viewers into repeat customers who buy your sauce regularly through your direct-to-consumer channel.
The mechanics of a managed network
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most efficient way to scale traffic. Instead of relying on one page to grow, you use many. This multiplies your visibility across the platform, giving you a much larger pool of potential email subscribers every single day.
Optimizing your site for sign-ups
Once you have the traffic, you must make sure your site is ready to capture emails. Use a clear, compelling offer. Maybe it is a guide on how to host a perfect backyard party using your sauce. Whatever the offer, make sure it resonates with your target customer. When the traffic from your video network hits your landing page, it should be obvious what they need to do. Keep the process simple and fast. This is how you build a powerful list that supports your scaling brand.
Starting your network distribution
To start, share your best-performing video content with your provider. Ensure you include different types of clips, such as recipe demos and founder interviews, so your network doesn't look repetitive. Ask the provider to focus on driving traffic to your landing page. Once the network is live, monitor how the increased site traffic impacts your daily email sign-ups. You will quickly see how a consistent, high-volume organic presence makes building your email list much easier and more predictable for your team.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sauces and condiments |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sauces and condiments counts.
Scale your email list by using a managed content network to drive consistent, high-volume organic traffic to your site's sign-up landing page.
Put your products on 50 pages.
Tell us what your sauces and condiments brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this affect my site load?
Increased traffic is good, but make sure your site is optimized for speed. A fast site is critical for converting the visitors coming from your network of pages into actual email subscribers.
What happens if Instagram bans some pages?
Running many accounts with automation is against Instagram terms. Some pages get banned, and TIDE replaces them. This is normal, and the network provider handles it to keep your traffic consistent.
Can I use this for special promotions?
Yes. If you have a seasonal sale or a new sauce launch, you can use the network to drive a massive spike in traffic to your email sign-up page for that specific event.