What to do when your agency isn't delivering results for your launch
When your agency is not delivering results, the problem is often that they are only focusing on paid ads. They are buying traffic, but not building reach. To get traction as a new sleep aid brand, you need both. A managed content network adds a layer of organic distribution that works with your agency, helping you get more sales without just increasing ad spend.
in one network
from your videos
go live
Sleep aids brand, launch stage: the agency isn't delivering.
The trap of agency-only strategies
Many agencies default to paid ads because it is easy for them to track and report. But for a new brand, paid-only strategies can be slow and expensive. If you are not seeing the results you expected, your agency might be missing the organic piece of the puzzle. You need a mix. You need a way to reach customers that does not rely entirely on the auction. If your agency cannot provide this, it is time to look at an automated, organic network to complement their paid work and drive better results.
Adding a network for better performance
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This creates a surge in organic traffic that your agency's paid ads can then retarget. This combination often leads to better conversion rates and a more stable growth pattern, helping you get the results you need.
What to send a provider to improve results
Send your provider your best ad creative. If you are already paying for ads, you have good video assets. Send the unboxing clips, testimonials, and product videos you are currently using. Don't let these assets sit in one place. The provider will distribute them across dozens of accounts. This creates more touchpoints for your audience. Your agency can then focus on optimizing the paid side while the network handles the organic top-of-funnel work, giving you a better overall return on your marketing spend.
Managing risks with an agency and a network
Running many accounts with automation is against platform terms. Some pages will be banned. A provider like TIDE handles the risk by replacing banned pages. This is separate from your agency's work. You are building a parallel organic engine. This is a common and effective way to get better results without replacing your agency. You get the benefits of paid ad expertise and the massive, automated reach of an organic network. It is a simple, effective way to get your launch back on track and start seeing the sales you need.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on sleep aids |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for sleep aids counts.
Improve your agency's results by adding a managed content network to create a steady stream of organic traffic for your new sleep aid brand.
Put your products on 50 pages.
Tell us what your sleep aids brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I fire my agency?
Not necessarily. A network often improves agency performance by building brand awareness that paid ads can then easily convert into sales.
What if the agency asks about this?
Explain that you are building an organic distribution engine to complement their paid campaigns and help improve overall brand visibility.
How do I measure the network's impact?
Look at direct organic traffic and your total blended CAC. If you see organic growth while paid ads stay stable, the network is working.