Building brand awareness for a new snack brand
When you launch, nobody knows your brand. You need to be everywhere. A managed content network is a set of many brand-owned Instagram pages that post your videos from real iPhones, run by TIDE, so organic reach grows with the number of pages instead of headcount, giving you the massive visibility you need to get your brand name out there.
in one network
from your videos
go live
Snacks brand, launch stage: not enough people know the brand exists.
The challenge of being unknown
When you launch, your biggest enemy is obscurity. No one is searching for your snack because they don't know it exists. You need to interrupt them in their feeds. You can't wait for SEO or word of mouth to build naturally, that takes too long. You need to force discovery by being present everywhere. This builds the brand familiarity that turns a total stranger into a customer. You need a strategy that gets your brand in front of as many people as possible.
Multiplying your presence
A single page isn't enough to reach the masses. You need a network. By posting your content on dozens of accounts, you create a sense of scale. People will start seeing your snack in their feeds repeatedly. This creates an immediate feeling that your brand is big, popular, and worth trying. It is the best way to hack brand awareness and get your launch off the ground, giving you the early momentum you need to prove your concept to investors and customers.
The awareness engine
A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount. This effectively gives you a marketing department the size of a large agency. It is about the cost of one marketing hire and gives you the massive visibility you need to build a brand from scratch.
How to get started
Send your provider your best brand videos. Focus on clips that show off the packaging, the product, and why people should care about it. They will set up a network of pages and start pushing it out. You will quickly see your brand awareness start to build as more people start visiting your site. This is the simplest way to get your name out there without spending a fortune on awareness ads that you can't track or control.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on snacks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for snacks counts.
Hack your brand awareness and build a loyal audience from day one by using a managed content network to maximize your organic reach.
Put your products on 50 pages.
Tell us what your snacks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Should I focus on follower count?
No, focus on traffic and brand discovery. The followers will come if your product is good, but the traffic is what drives the revenue you need at launch.
What if my product is unique?
Then use your content to explain why it is unique. The more visual your product, the better it will perform in a content network.
How does this compare to paid social ads?
It is much more cost-effective for building awareness, and it builds an asset, your own organic network, rather than just paying for temporary ad reach.