How do established snack brands maintain launch momentum?
When an established snack brand drops a new product, you need to penetrate the market fast. Relying on your email list or main Instagram page is not enough to move the needle. You need a massive, aggressive push that reaches thousands of new customers. A content network provides the reach you need to make your new launch a success without ballooning your budget.
in one network
from your videos
go live
Snacks brand, established: new launches don't reach enough people.
The challenge of established brands
You have a loyal customer base, but that base is not enough to drive big new product launches. You need to reach new buyers. The problem is that your current ad strategies are already optimized for your existing products. Adding a new launch to the mix can hurt your metrics. You need a way to build awareness that is separate from your paid ad account. By reaching people organically through a network, you can build demand for the new item before you even start running paid media.
Keeping the brand fresh
Your brand has been around for a while, which is good, but it can also lead to stagnation. To keep your new launches exciting, you need to show your brand in new places. A content network allows you to experiment with different messaging and creative styles across many accounts. You can see what resonates with different types of snackers. This data is invaluable for your future product development and marketing strategy. It is a low-risk way to test how your new launch lands with a broader audience.
The power of the network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is how you reclaim the feed. Instead of fighting for one spot on your main page, you get fifty spots. It ensures that your new product is unmissable for the people most likely to buy it.
How to execute with a partner
Send your provider your best creative assets for the new launch. This includes high-resolution product photography, lifestyle videos, and any professional ads you have already produced. You don't need to create more content. If it works for your paid ads, it will work for the network. The provider will take these assets and integrate them into their posting schedule. You sit back and monitor the spike in direct traffic and brand search, knowing that your new launch is getting the maximum possible exposure.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on snacks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for snacks counts.
Use a content network to give your new product launches the reach they need to succeed without inflating your ad budget.
Put your products on 50 pages.
Tell us what your snacks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
Will this cannibalize my current sales?
No. It will likely increase them by introducing your brand to new customers who would not have seen your launch otherwise.
How do I ensure brand safety?
You choose the types of accounts your content appears on. You maintain control over your brand image throughout the process.
Is this a long-term strategy?
Yes. It can be used for launch spikes or as a permanent part of your organic marketing mix to keep your brand always on.