How do scaling snack brands get unstuck and grow followers?
As a scaling snack brand, you reach a point where your follower count stops growing. Your current audience is tapped out. To get unstuck, you need to break into new circles. A managed content network lets you distribute your brand videos across many pages. This drives new, interested people to your main account, creating the momentum you need for your next stage of growth.
in one network
from your videos
go live
Snacks brand, scaling: follower growth has stalled.
The growth wall
You were growing fast, and now you have hit a wall. Your main account is no longer attracting the same number of new followers. This is frustrating for a scaling brand. It means your current organic strategy is no longer enough. You are limited by the reach of your single brand page. To grow, you need to stop thinking about followers as something you build on one page, and start thinking about your brand presence as something you build across the entire category.
Breaking into new groups
To grow, you need to reach people who are similar to your current customers but haven't heard of you. You need to be in the spaces where they spend their time. By posting your content on a wide network of pages, you effectively break through the walls of your own account. You expose your brand to thousands of new people daily. When they see that your brand is popular, they are much more likely to hit follow on your main account.
The network solution
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you the reach you need to grow your followers without the need to spend more on ads. It's a scalable, organic way to build your brand community.
Getting it set up
Provide your partner with your library of high-performing video clips. Include testimonials, product demos, and any lifestyle content you have. The provider will distribute this across their network of pages. You will start seeing a steady increase in your main account's follower count as the network content gains traction. This is a hands-off, highly effective way to grow your brand community while your team focuses on the operational challenges of your scaling business.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on snacks |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for snacks counts.
Break through your follower growth plateau by using a content network to expand your reach and attract real, interested community members.
Put your products on 50 pages.
Tell us what your snacks brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this build my community?
It brings in people who are interested in your brand. Once they follow your main account, you can build a deeper relationship with them.
Can I use this to reach a new demographic?
Yes. By choosing to work with pages that appeal to different segments, you can broaden your reach to new audiences you hadn't considered before.
Is this better than buying followers?
Buying followers is a dead end. This method brings in real people, which is the only way to build a sustainable, engaged community.