Scaling your storage brand from wholesale to DTC
Scaling a storage brand while transitioning from wholesale to DTC requires building a brand audience that chooses you over the retailer. You need more than just a website; you need to be everywhere your customers are. A managed content network allows you to reach your audience directly and scale your DTC channel without relying on your retail partners.
in one network
from your videos
go live
Storage and organization brand, scaling: shifting from wholesale to DTC.
The challenge of scaling DTC
You have some wholesale success, but your DTC channel is lagging. Scaling it is hard because you are trying to compete with retailers who have massive reach. You need a way to build your own direct relationships and drive traffic without just spending more on ads. This is the biggest challenge of the transition. You need to find a way to scale your reach that is independent of your retail partners, giving you the freedom to build your brand on your own terms.
The role of a managed content network
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This gives you a massive, automated reach that works directly for you. You are building your own community and your own traffic source, which is the key to scaling your DTC channel.
Building your own platform
By using the network to reach your audience, you own the relationship. This is the ultimate goal of any DTC brand. The cost to run this is about the cost of one marketing hire, and it is a smart investment to scale your brand quickly. You are no longer just a vendor to a retailer; you are a brand with a loyal following that you can talk to directly. This changes everything about how you scale, making it much more efficient and profitable.
Getting started
Send your provider your best content, including product demos and any lifestyle shots that tell your brand story. Include information on your customer demographics so the network can be built around the people most likely to buy your products. Once the provider has this, they set up the network and begin posting. You focus on your DTC operations and customer experience while the network builds your audience. It is a highly efficient way to scale and build a strong, direct-to-consumer brand.
One account vs a network
| One brand account | Managed content network | |
|---|---|---|
| Pages | 1 | Dozens, each with its own angle on storage and organization |
| Posts a day | 1 to 3 | Over 100 |
| Reach | The same followers | New pockets of buyers every day |
| Who runs it | Your team | The provider, end to end |
| Your part | Everything | Send content |
What you would send
Anything you already make for storage and organization counts.
Scale your DTC channel by building a direct, owned audience that is independent of your wholesale retail partners.
Put your products on 50 pages.
Tell us what your storage and organization brand sells and how you get customers today. We'll show you a live network and tell you straight if it fits. About the cost of one marketing hire.
Questions brands ask next
How does this help my sales?
It drives direct traffic to your store, which allows you to capture more of the margin and build customer loyalty.
Can I use this to launch new products?
Yes. It is the perfect way to build buzz and excitement for new products before they hit the market.
What if I have many products?
You can use the network to showcase your entire product range, ensuring each item gets the visibility it deserves.